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When we see the New Zealand flag fly it installs a sense of pride in our country and our heritage. The Union Jack symbolises the connection with our British ancestry. The stars depict the Southern Cross constellation, seen only in the Southern Hemisphere, guiding us home. The New Zealand flag unifie...

Turning 21 years old is a milestone achievement and a good reason for a celebration. The 21st key is a traditional gift, representing the opening of doors to a future full of opportunity. This special birthday also signals the start of life’s journey as an adult, celebrating moving into the world...

Christmas is a time to celebrate and spend time with those most important to us. Whether it’s a real pine version or an artificial lookalike, the Christmas tree is the centre-piece of a family Christmas. The much loved ritual of decorating the tree and the magic discovery of presents beneath, make...

As the graduation cap is thrown excitedly into the air, another Kiwi graduates into their chosen pathway. The graduates have reached a milestone in their life journey; their study, determination and hard work is behind them and their chosen career path lies ahead. This cap symbolises success, knowle...

The beautiful Remembrance Poppy was especially created to honour those special heroes who have fought for their nation. The stunning deep red enamel symbolises the great strength and sacrifice of those involved in war, while the exquisite connected poppy flowers convey a sense of unity and remembran...

The Silver Fern is a much loved and highly treasured symbol of New Zealand. This iconic design has graced the uniforms of almost every national hero in our history. Our Forever Fern collection celebrates eternal pride and was specially created to honour the spirit and strength of our national heroes...

The tuatara is the only survivor of an ancient group of reptiles who used to roam Gondwanaland before it split and formed Aotearoa. Now only found on protected islands in New Zealand, the tuatara is a real ‘living fossil’, which has remained unchanged in over 225 million years. This charm is a s...

Renowned as a country where there are more sheep than people, New Zealand is known all over the world for its sheep farming. Visitors travelling the length of Aotearoa will find these gentle animals to be part of the landscape, with woolly keepsakes in every town. Jokes aside, the sheep is an icon o...

The monarch, with its rich orange and black patterned wings, represents new life and transformation as it turns from a caterpillar to a delicate butterfly of great beauty. This special butterfly symbolises new beginnings and empowers the wearer to embark on new adventures, experience new cultures an...

Dog is man's most loyal and loving companion, lending truth to the statement of ‘mans best friend’. At home in the back yard as the adored family pet, or in New Zealand’s high country as the hard-working farm dog, he is truly one of our most faithful friends. Our cute little puppy dog charm sy...

Found south of the East Cape of New Zealand, the dusky dolphin is another favourite, with its friendly curiosity and playful nature. Nothing beats interacting with these dolphins whilst out boating, watching as they play, leap and flip in front of us. This charm captures the intelligence and spirit

The starfish reminds us of long, hot summer days spent at Aotearoa’s many beautiful beaches. Days spent swimming, building sandcastles, collecting shells and exploring rock pools often end in delight with the discovery of a starfish. Enjoyed by giggling children and held in their small hands, this...

Our cute little ‘Daisy cow’ charm represents this gentle animal, that features so predominately in the green fields of Aotearoa. It may bring back fond memories of our grandparents or parents, trekking out to the paddock before dawn, to milk ‘Daisy’ the house cow. Thanks Daisy for our breakf...

Cats are perfect companions, small and low maintenance. These much loved animals evoke the spirit of independence, cleverness and of course, curiosity. Other wonderful qualities in cats, like sensitivity and stealth, mean they are traditionally associated with magic. For many, there’s nothing more...

You cannot help but be charmed by the penguin. These amazing birds have a character all of their own. On the land they have an ungainly waddle, marching upright like self-important little people. In the water they take on a new grace, diving and swooping with acrobatic agility, a true treasure of th...

New Zealand’s ‘musicians of the bush’, tui have some of the most complex and special bird songs in the world. Recognisable by a distinctive white tuft under their throat, these attractive birds are often found perched amongst our native flax and can usually be heard singing their beautiful mel...

Our cute Fantail charm celebrates one of New Zealand’s most treasured native birds. The unique and curious fantail (pīwakawaka in Māori) is respected as a symbolic messenger. Its beautiful fan-shaped tail allows it to twist and turn in the air with ease. Every tramper is familiar with this frien...

No two countries are more intertwined than New Zealand and Australia. The cuddly Koala is as iconic as our Kiwi and equally adored. Show your affinity with our cousins across the ditch by wearing this special charm.

The elephant is truly a magnificent animal whose intelligence, stability and patience is celebrated by Asian and African cultures. She is the ultimate symbol of good luck and much like the New Zealand character, she also represents strong resilience for overcoming any obstacle.

Albatrosses soaring over our stunning New Zealand coastlines is a majestic sight. Known for their epic journeys, the Albatross signifies freedom and adventure, but it also represents commitment. The beautiful Royal Albatross, found in the Otago Peninsula, mates for life and both parents rear their y...

These beautiful and ancient creatures are known for their elegance and agility underwater and the loving care they give their eggs, carefully dug into the sand of remote beaches across the globe. Sadly now a threatened species, these noble creatures are a rare and special site on Aotearoa’s shores...

The unique and curious kiwi is Aotearoa’s unofficial national symbol. This exquisite design captures this flightless bird foraging amidst the ferns within our beautiful woodlands. A truly patriotic bird and an iconic symbol of New Zealand, this gorgeous charm celebrates your affinity with and loya...

The curious fantail (piwakawaka) is one of our most cherished native birds, respected as a symbolic messenger. These friendly little characters are known for their unique fan-shaped tail and playful antics, as they flit around our native gardens and national parks. Never far from our side, the fanta...

Exquisitely designed with an unfurling fern in the shape of a koru, our beautiful Baby Fern charm symbolises growth and new life. Hidden amongst the beautiful ferns is a majestic tui, a bird often found singing in our beautiful woodlands bringing energy and life to our day. This charm has special si...