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Our delicious 'Sprinkles' are ideal to help get your dog excited about meal time, by encouraging even the pickiest of eaters to chow down at dinner time.Sprinkle these over any meal (just like a seasoning) to add interest and excitement back into your furbaby's life. A little goes a long way, so you...

Sprinkles Trio SetThese delicious 'Sprinkles' are ideal to help get your dog excited about meal times again, by encouraging even the pickiest of eaters to chow down at dinner time. They come in three great flavours: Chicken, Beef & Lamb Liver, and Hoki - but you can buy a TRIO set to get all 3 and s...

Boosters are for furbabies who need some extra nutrients in their life, or for extremely fussy eaters that can get bored at mealtimes. Did you know fatty acids & omega's help reduce inflammation, boosts the immune system, and aid in muscle development for dogs - just like they do for us?Beef & Fish...

(Limited Stock)A tough, natural chew to keep your furbaby happily occupied. These coffee wood chews are made from sustainably sourced coffee tree wood and are designed to be long-lasting, durable, and satisfying for dogs who love to chew.Unlike regular sticks, the wood gradually wears down into soft...

Christmas is a season of giving. Share the joy of Christmas by sending a festive e-card to your loved ones while making a difference for pets through a donation to Pet Refuge.Each $25 donation will cover one pet's shelter expenses for a night. This includes a safe, warm bed, food, transportation, ve...

We’ve teamed up with Auckland Puppy Rescue!We'll be making a food donation to APR to help care for all the rescue puppies they have in their care and we'd love your help to make as big of an impact as possible.For every 1kg kibble donation ($10) you purchase, you’ll help feed a rescue pup and we...

Earthz Pet Vitality Gravy is a vitality supplement that packs a nutritional punch for your pet!This vitality gravy offers your cat a daily dose of nutraceuticals, enhancing your kitties: skin, coat, immunity, and promotes digestive and joint health.All ingredients are 100% natural and locally source...

Wool Mice ToysYour furbaby will LOVE these 100% New Zealand Wool toys.Let's help contribute to a cleaner, greener planet and switch things up with our new range of fur wool toys.- Handmade felted wool, made from 100% wool and produced in Nepal.- Natural, durable and sustainable.- Gentle on teeth.- B...

Help keep the planet greener one poop at a time. Little Green Dog poop bags are a fully biodegradable, 100% home compostable material. Box of 60 rolls.Each bag is bigger than an A4 page so can handle everything from a Toy Poodle to a Great Dane.Little Green Dog bags are easy to tear off the roll, an...

We will donate 1kg of our fab food to a selected rescue charity.You'll be saving the planet. and helping feed furbabies in need. How good is that?!In New Zealand, most foster charities are entirely volunteer-run meaning resources are stretched as numbers of dogs in their care continue to grow. These...

Do you love your furbaby? Let the world know with our "I ❤️ My Furbaby" stickers!Introducing the "I Love My Furbaby" bumper sticker – the perfect way to declare your love for your furry companion wherever you go! 200mm x 60mm durable vinyl cutout sticker.

Do you love your furbaby? Let them know by getting them an "I ❤️ M y Furbaby" dog tag!These super cute accessories are double-sided with "I ❤️ My Hooman" on the front and "I ❤️My Furbaby" on the back.Tags are aluminum and 30mm in diameter with a small hanger for adding to an existing spl...

Furballs Dog Wool ToysYour Furbaby will LOVE these 100% New Zealand Wool toysDid you know it takes 400 years for a tennis ball to decompose and that in the USA alone, 100 million tennis balls end up in landfills? Let’s help contribute to a cleaner, greener planet and switch things up with our new...

Beef Paddywack Dog Treats – Natural, Long-Lasting Chews.Keep your dog happy and healthy with our Beef Paddywack—a tough, single-ingredient chew made from 100% natural beef tendon. Sourced from premium New Zealand cattle, these treats are packed with protein, collagen, and essential nutrients to...

Boosters are for furbabies who need some extra nutrients in their life, or for extremely fussy eaters that can get bored at mealtimes. Did you know fatty acids & omega's help reduce inflammation, boosts the immune system, and aid in muscle development for dogs - just like they do for us?are a great...

Want to try before you buy a full box? Grab a taste tester of our all natural, grain free, Chicken Dog Box.FREE Shipping (RD additional)Great dog food starts with great ingredients - but it’s how a great recipe is put together that makes the real difference.Our unique recipe is designed by a team...

Want to try before you buy a full box? Grab a taste tester of our grain free, Luxe Lamb Dog Food.FREE Shipping (RD additional)Our Super Premium Luxe Lamb Dog Food is a grain free recipe made right here in Aotearoa with high-quality ingredients sourced predominantly in NZ. This is a high-protein reci...

Beef Liver TreatsGive your furbaby's tail a reason to wag with our Natural Beef Liver Treats! Trust us, these 100% beef liver treats are a huge hit. Just the good stuff, with no added flavours, colours or preservatives. 90g of treats packed in a home compostable bag and made locally in NZ.Repeat Ord...

Chicken ChewsSuper tasty, extra chewy chicken chews! 100% air-dried chicken breast strips.Perfect for after-walk treats or a midday snack that takes a little longer to devour.We know your furbaby will go bonkers for our Chicken Chews. All-natural, 100% air-dried chicken breast strips, nothing else...

Beef & Lamb Liver SprinkleOur delicious ‘Sprinkles’ are ideal to help get your dog excited about meal times again, by encouraging even the pickiest of eaters to chow down at dinner time.Sprinkle these over any meal (just like salt & pepper) to add interest and excitement back into your furbaby's...

Chicken SprinklesOur delicious ‘Sprinkles’ are ideal to help get your dog excited about meal times again, by encouraging even the pickiest of eaters to chow down at dinner time.Sprinkle these over any meal (just like salt & pepper) to add interest and excitement back into your furbaby's life. A...

Great dog food starts with great ingredients - but it’s how a great recipe is put together that makes the real difference. Our unique recipe is designed by a team of leading (kiwi) veterinary food technologists for your dog to absolutely thrive, but be mindful of the planet too.Chicken Dog Box is...

Includes 2x 80g Salmon BoostersBoosters are for furbabies who need some extra nutrients in their life, or for extremely fussy eaters that can get bored at mealtimes. Did you know fatty acids & omega's help reduce inflammation, boosts the immune system and aid in muscle development for dogs - just li...

Save $14.99Our Fussy Dog Bundle includes 5kg of our famous low-allergy Chicken Dog Box biscuits partnered with both flavours of our new Sprinkles!We get it! Some dogs can be fussy. Dogs aren’t human though and have very different nutritional needs from us. The easiest and most affordable way to me...