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Originally launched by Norsewear in the 80’s, the Ruahine Wind Blocker was New Zealand’s first pure wool jersey with a breathable wind blocker lining. Setting the standard for warmth and comfort in the toughest conditions, it’s been a favourite for farmers, tradespeople, forestry workers, hunt...

The Paeroa Quarter Zip brings together everything at the heart of Norsewear: our heritage in wool, our commitment to local manufacturing, and a long history of making gear built to last. While we’re best known for socks, locally made woollen apparel has been part of our story since the ski team wo...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Arguably our most famous sock, we’ve been making the classic Farm Fleck right here in since the 1960s. It’s got a huge following in New Zealand and around the world. Sir Edmund Hillary even wore an over the calf version to do a grand traverse of Aoraki/Mt Cook. It’s design and construction ens...

When you need to pull on a pair of gumboots in summer, these lightweight socks will help keep your feet cool, while still delivering a cushioned sole for foot protection and reinforcement in the heel and toe to make them last. An elastic-top helps hold sock in place and arch support protects your fe...

Based on our popular High Country socks, we’ve added a low compression top and additional cushioning for those who like extra comfort in the cuff. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture contro...

We have built our reputation on making work socks that are second to none. Our customers tell us this is the ultimate all season gumboot sock. While it doesn’t fall down and bunch in your gumboots, the Merino delivers warmth, breathability and moisture management. The cushioning and reinforcing of...

We have built our reputation on making work socks that are second to none. Our customers tell us this is the ultimate all season gumboot sock. While it doesn’t fall down and bunch in your gumboots, the Merino delivers warmth, breathability and moisture management. The cushioning and reinforcing of...

Based on our popular High Country socks, we’ve added a low compression top and additional cushioning for those who like extra comfort in the cuff. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture contro...

When you need to pull on a pair of work boots in summer and want a shorter sock, these socks will help keep your feet keep cool, while still delivering a cushioned sole for foot protection and reinforcement in the heel and toe to make them last. An elastic-top helps hold the sock in place and arch s...

Our Softly Softly is almost as famous as the Farm Fleck. For a while there, we changed up the formula, but now it's back to the original. Just the way everyone wanted it. And what's better than one pair? Three of them.The original cushioned sole and a lighter weight upper to reduce bulk around the f...

When our R&D team were challenged to design the most bullet-proof Merino work sock possible, they came up with the Ranger. This work boot sock has a reinforced sole, designed to be hard wearing and versatile. Double density strategically zoned cushioning for extra comfort on the sole and a lighter w...

Our High Country socks have been a kiwi favourite for years. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture control, with reinforcing for a close anatomical fit. A great choice if you are after a lighte...

Trades people often need to take their boots off when working inside. Without complete reinforcing through the whole sock sole from heel to toe, socks tend to blow out. And without a high Merino content, socks are less comfortable and start to smell sooner. Enter the Craftsman. Full reinforcing, dou...

We reckon the Foot Doctor is the ultimate low compression top work boot sock. Designed to assist with pushing blood back up the leg, adding circulation and promoting healthier feet, these socks are ideal if you suffer from cold feet, need insulating socks to assist with circulation or simply like su...

We reckon the Foot Doctor is the ultimate low compression top work boot sock. Designed to assist with pushing blood back up the leg, adding circulation and promoting healthier feet, these socks are ideal if you suffer from cold feet, need insulating socks to assist with circulation or simply like su...

Making the switch from everyday cotton blend socks to Norsewear Merino is a game changer. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long. You won’t need to wash them as often, but they do get even softer with wear. Sure, they ar...

Making the switch from everyday cotton blend socks to Norsewear Merino is a game changer. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long. You won’t need to wash them as often, but they do get even softer with wear. Sure, they ar...

Originally developed for use at Scott Base in Antarctica, these high-performance work boot socks are built for extreme conditions. Big on comfort and rugged durability the yarn blend and sock construction certainly deliver. If you want exceptional insulation and cushioned foot protection in the back...

At Norsewear we reckon there’s nothing worse than a warm beer. That’s why our factory team came up with this stylish wool stubby holder that keeps your beverage colder for longer. Because wool is a natural insulator, when wrapped around a cold beer, it keeps the cold in and the warm out.A couple...

We don't like wasting things. So our textile scraps have been recycled into something tough and comfy for man's best friend.Introducing Wool.Life Dog Beds - crafted in New Zealand from 80% recycled wool-rich textiles, combining lasting comfort with true sustainability. With a supportive 100mm inner...

A small nod to the socks that show up, whatever the conditions. This high-quality sticker’s built for drink bottles, laptops, and anywhere you want to rep proper gear and real adventures.10cm wide.Illustration by Tim Hall.