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With bright pictures and animal labels, this book will make a fabulous addition to your child's early learning library. With colourful photographs of animals your little one will recognise, there is p...

The Malarkey Kids the mum-created modern rattle and teether. It provides four-way sensory stimulation, including soft, textured teething edges for tender gums; large flexible holes to help baby with g...

This fun, safe, educational, silicone teether and toy is multi-purpose and great for your baby’s development. It can be used as a teether and provides relief for tender gums and it can be used as a ...

This product is used for the app BOGOS: Free gift & Buy X Get Y to work.Please do not delete/edit it while the offers are still running!If you need assistance, please via Livechat in-app or email us at: support@secomapp.com.

These rainbow people offer up an important first step towards imaginative play, which helps grow your baby’s social and emotional development. They are also a great tool for colour recognition and l...

Lovingly made in New Zealand using 100% pure New Zealand Beeswax and food grade ingredients. And they smell delicious! These are jumbo-size for easy grip and very difficult to snap. Your little one wi...

Perfect for any playroom, this wooden block set lets your little one put together different shapes and patterns for hours of imaginative play that helps develop their sensitivity to colours and shapes...

This product is used for the app BOGOS: Free gift & Buy X Get Y to work.Please do not delete/edit it while the offers are still running!If you need assistance, please via Livechat in-app or email us at: support@secomapp.com.

This product is used for the app BOGOS: Free gift & Buy X Get Y to work.Please do not delete/edit it while the offers are still running!If you need assistance, please via Livechat in-app or email us at: support@secomapp.com.

This product is used for the app BOGOS: Free gift & Buy X Get Y to work.Please do not delete/edit it while the offers are still running!If you need assistance, please via Livechat in-app or email us at: support@secomapp.com.

Shapes is a bold, bright board book perfect for little hands to explore. With a big touch-and-feel on every double page, it helps to stimulate your baby's senses as well as gently helping to teach fir...

Colours is a bold, bright board book perfect for little hands to explore. With a big touch-and-feel on every double page, it helps to stimulate your baby's senses as well as gently helping to teach fi...

It's time to PLAY! Enjoy this set of four cubes with bell inside. The blocks’ six faces feature different colourful patterns, helping develop your baby’s cognitive and collaborative ability whenev...

The box and ball drop is a simple and clever way to teach object permanence. This toy shows them that when they put the ball in the box, it’s still there – even if they can’t see it. This is als...

The cute hanging sling can accompany your little one everywhere and is suitable for hanging on a play sheet, baby bed or stroller. With its mirror on one side of the snail shell and the bell on the ot...

The tambourine is part of the percussion family of instruments. A long-time staple for any child’s toybox, it promotes listening, playful interaction, and sensory learning. These baby sized tambouri...

Entertain your little one with a set of these. They look simple, but to your baby they'll be an exciting sensory toy to explore and manipulate. Designed by experts for tiny hands and fine motor skill ...

Playing with these gorgeous coloured maracas is an engaging and inviting activity. With a soft and gentle sound, it creates the perfect opportunity for your baby (and you!) to practice musical pattern...

This auditory and visual baby rattle makes a great source of stimulation. Whenever it’s rolled, the balls inside will hit the wooden rods – stimulating their hearing and vision. Following its path...

Our 'Welcome To The World' introductory book is freestanding, foldable, and made of soft cotton. This black and white book is perfect for a baby's first six months, as the black and white images are d...

This sensory cube might look simple, but to your new baby, it’ll be fascinating. With different textures and contrasting black-and-white features, it has all the ingredients for an engaging activity...

This high quality rattle was made for little hands to grasp and for little mouths to chew. Grabbing is a basic reflex that babies have from day one, so this rattle is ideal for newborns. Grasping help...

Enter a world of colour with Ladybird Baby Touch: Rainbow! Each bold, shaped page helps to teach a different rainbow colour with friendly characters, gentle rhyming text and bright touch-and feel thro...

Young children are fascinated by their eyes, ears, nose, fingers, and toes. Now here’s a board book that teaches toddlers all about the human body, with shapes, sizes, colors, and super-simple facts...