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Built for Distance. Tuned for Performance.The Akios STR Kuro 666 Overhead Surf Reel is designed for anglers chasing maximum casting distance and precision control.This is a reel for those ready to push further — and fish where others can’t reach.✔ Advanced magnetic braking✔ Free-running spoo...

Cast Further. Fish Smarter. Spend Less.The Akios Airloop R10 Black Edition is built for one thing — maximum casting distance. With slow oscillation line lay, a long-cast spool, and dual spool versatility, this reel punches well above its price point.Explore more options in our Surfcasting Reels Co...

The Catch Beady Eye Kabura (Slider Lure) Black Ninja is part of New Zealand’s most advanced kabura system, designed to deliver consistent results when snapper and other target species are hard to locate or feeding cautiously.As the latest progression on NZ’s hottest jig style, the Beady Eye rang...

The Catch Beady Eye Kabura (Slider Lure) Pink Crackle represents the latest progression on New Zealand’s hottest jig style, designed to deliver consistent results when snapper and other target species are difficult to locate.Built with a unique curved-bottom design, the Beady Eye ensures the skirt...

The Catch Beady Eye Kabura (Slider Lure) Chartreuse is part of NZ’s most effective kabura system, designed for situations where fish are harder to locate or less active.Its curved-bottom design keeps the skirt elevated off the seabed even at rest, creating continuous natural movement that helps tr...

The Catch Beady Eye Kabura (Slider Lure) Crackled Orange is a high-performance jig designed to excel when snapper are feeding aggressively or reacting to strong visual triggers.As part of NZ’s latest kabura progression, its curved-bottom design keeps the skirt elevated even when stationary, ensuri...

The Catch Beady Eye Kabura (Slider Lure) White Warrior is a natural-profile jig designed for clear water and pressured snapper fishing across New Zealand.Part of NZ’s latest kabura evolution, its curved-bottom design ensures the skirt remains elevated even when stationary, creating subtle continuo...

The Catch Freestyle Kabura Jig Pink is one of the most proven snapper-catching colours in New Zealand waters, delivering consistent results across a wide range of conditions and fishing styles.Its high-contrast pink profile triggers aggressive reaction bites and remains effective whether fishing sha...

The Catch Freestyle Kabura Jig Chartreuse is a high-visibility snapper jig designed for deeper or murky New Zealand waters where visibility is limited and fish rely more on contrast and movement.This bold colour pattern is highly effective when snapper are feeding aggressively or when light penetrat...

The Catch Freestyle Kabura Jig Orange is a high-visibility snapper jig designed for low-light and slightly dirty water conditions throughout New Zealand.Its strong orange attractor profile helps snapper locate the lure quickly, making it a reliable option when visibility is reduced or fish are feedi...

The Catch Beady Eye Kabura Jig White Warrior 7–28g is a subtle, natural-profile slider jig designed for clear water snapper fishing across New Zealand.Its clean white finish closely imitates baitfish, making it highly effective when snapper are cautious, pressured, or feeding lightly over structur...

The Catch Beady Eye Kabura Jig Orange Assassin 7–28g is a lightweight, high-response slider jig designed specifically for shallow water snapper fishing in New Zealand.Its compact profile delivers a natural, controlled sink that performs best in slow drift situations where subtle movement is critic...

SnapperTackle® 100g Diamond Head Kabura. Great for Snapper and Gurnard among others.Unique placement of the eyelet allows for the lure to sit horizontal in the water column. Especially suited for drift fishing.Highly effective on Gurnard – allow the lure to drag along the bottom, where Gurnard fe...

– Lock Your Bait. Cast Further. Fish Smarter.Keep your bait exactly where it belongs — on the hook.a simple but essential tool for surfcasters and bait anglers, designed to secure soft or fragile baits during casting without damaging presentation.Whether you’re using pilchards, squid, shellfis...

Wild Blue Tackle Long Cast Rig Twin Pack – Splash Shield SystemCast further. Fish cleaner. Catch more.The Wild Blue Long Cast Splash Shield Rig is a pre-built pulley rig system designed for anglers who want maximum casting distance, zero tangles, and reliable bait release—without tying complex r...

– Simple Distance. Ready to Fish.No tying. No guesswork. Just cast and fish.The Wild Blue Long Cast Rig Twin Pack is a ready-to-go surfcasting solution designed for anglers who want longer casts, fewer tangles, and reliable bait presentation straight out of the packet.Built around an aerodynamic l...

Kilwell Digital Scales 25kg Weigh Your Catch with ConfidenceAccurately weigh everything from snapper to kingfish with the Kilwell Digital Scales 25kg — a compact, easy-to-use tool built for anglers who want reliable readings every time. Why These Scales Belong in Your KitWhether you’re surfcasti...

Weigh Bigger Catches with ConfidenceThe Kilwell Digital Fishing Scales 50kg are built for serious anglers who need reliable, high-capacity weighing power. Whether you're landing large kingfish, snapper, or offshore species, these scales deliver fast, accurate results every time. Built for Heavy-Duty...

Carry the Ocean With YouThe Ofishal Fish Leather Bifold Wallet is a premium everyday carry piece handcrafted from genuine fish leather. Designed for those who value craftsmanship, sustainability, and standout style, this wallet combines slim practicality with the natural texture of ocean-derived mat...

Protect Your Blade in Ocean-Inspired StyleThe Ofishal a premium handcrafted protective sleeve designed for anglers, chefs, and outdoor enthusiasts who value both performance and craftsmanship. Made from genuine fish leather, each sheath showcases natural scale patterns that make every piece complete...

Carry a Piece of the Ocean Every DayThe Ofishal Fish Leather Key Fob combines premium craftsmanship with the unique natural texture of genuine fish leather. Designed for anglers, ocean lovers, and outdoor enthusiasts, each key fob features distinctive scale patterns that make every piece completely...

GlowMate™ UV Glow-in-the-Dark Bait Elastic CottonGlow, where it matters most.GlowMate™ is a UV glow-in-the-dark (lumo) bait elastic designed to improve bait presentation and hook visibility in low-light fishing conditions. Unlike traditional lumo beads or floats that attract attention away from...

The DaCinka Casting Sinker is a next-generation surfcasting sinker in New Zealand, designed to help anglers cast further, improve bait retention, and increase hookup rates in demanding coastal conditions. Built for surfcasters, it combines aerodynamic casting performance with a built-in bait protect...

DaCinka Biodegradable Surfcasting Tape – Bait Securing TapeThe DaCinka Biodegradable Surfcasting Tape is designed to work as part of the DaCinka surfcasting system in New Zealand, helping anglers secure bait for longer casts, better stability, and improved presentation in tough surf conditions.Bui...