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LIMITED EDITIONOur Global Award-winning Show Off maternity bra is the ultimate in comfort, style, and support. This buttery-soft wireless, full-cup style has adjustable straps and discreet A-frame feeding support making it the perfect everyday maternity bra. Complete the look with the matching Show...

LIMITED EDITIONICON COTTON – Our favourite Ambition T-Shirt now in super soft HM signature elastic. Pure wirefree comfort perfect for both pregnancy and breastfeeding with a mesh A-frame nursing support to soften the look of coverage with contour foam cups. Complete with the option of standard or...

LIMITED EDITIONBalance Sports Bra - The ultimate sports bra, easy to fit with dual sizing foam cup support. A microfibre wire free sports bra with cotton A-frame nursing support , perfect for everyday light exercise and comfort. Complete your look with the Focus Black Maternity Sports LeggingsLimite...

LIMITED EDITIONOur favourite, Ambition T-Shirt, now in a natural Cotton Marle and featuring a new super soft striped base elastic. Pure wirefree comfort, perfect for both pregnancy and breastfeeding with a mesh A-frame nursing frame to soften the look of coverage yet supportive shaping with contour...

LIMITED EDITIONIcon Moderate Leakproof Hi brief in breathable comfy cotton with super soft HM signature waist elastic and featuring moderate leakproof gusset protection that extends up the back, great for lying down to feed and sleep, for moderate leaks, discharge, and spotting.Leakproof garments ne...

LIMITED EDITIONSerenity Bamboo nursing bra combines the ultra-soft comfort of bamboo with elegant art-deco lace. Its dual-cup design adapts to provide flexible coverage, accommodating your body's changes throughout motherhood. The wirefree contour smooths your silhouette, while the A-frame offers st...

LIMITED EDITIONTrue Luxe in a luxuriously refined large floral lace nursing bra. Soft, sensual and wirefree offering a sleek sexy look up to an I cup. Dual cup sizing for a flexible fit with A-frame suppor t and a sheer lower neckline.Magnetic nursing clips are not suitable to use for mothers with p...

LIMITED EDITIONThis soft lace nursing bralette in black offers everyday comfort and support up to a I cup. With panelled shaping and full coverage, it stretches and grows with you throughout your breastfeeding journey. The multifit cup is ideal for fluctuating sizes. Limited Edition grab yours nowLi...

LIMITED EDITIONThe revitalised Lunar Eclipse bikini brief features silky microfibre with a contemporary graphic "clean edge" mesh flattering the leg line.Match with Lunar Eclipse Wirefree Nursing BraPlease note due to hygiene reasons knickers are unable to be returned or exchanged

Fall in love with lace that supports without compromise, based on our top selling style Temptation. Refined is designed to support and uplift post-breastfeeding bodies. This underwired bra features flexible support that moves with you, ensuring comfort throughout the day. Crafted with soft lace and...

Indulge in all-day softness with the Luxe Wirefree Bra, designed for post-breastfeeding bodies seeking comfort and timeless style. Inspired by our beloved Show Off style, Luxe Comfort features buttery-soft microfibre, breathable cotton lining, and elegant lace detailing for a supportive yet feminine...

Meet your smoothest everyday bra. Effortless is a post-breastfeeding T-shirt bra designed to smooth, sculpt, and support—without the fuss. Lightweight spacer foam cups and flexiwire deliver natural lift and shape, while the free-cut smoothing base keeps your silhouette flawless under clothing. Inn...

Smooth, confident, and effortlessly wearable, the Classic Bikini is your everyday essential. Redesigned for comfort and confidence, it features a no-show finish and soft wide sides for a sleek silhouette. The mid-rise cut offers gentle support, while the soft lace back adds a touch of style and femi...

Defy the Norm - stay true to who you are, banishing stereotypes and embracing the motherhood journey with confidence and style. A crop athleisure bra, soft stretchy crop in silky recycled nylon microfibre fabric with removable foam pads for shape, and smoothing back design with hooks to cross straps...

LIMITED EDITIONTrue Luxe is your go-to plunge maternity and nursing bra for elevated, everyday wear. Inspired by our award-winning Temptation style, it’s crafted from certified recycled lace in a deep plunge silhouette with sexy twin strap details. Designed for mamas who want softness, support, an...

Dream Nightie is designed in a soft comfy fabric with a flattering fit. Dream nightie has a light support with A-Frame discrete nursing support. It has a graphic lace trim detailing on the neckline and the underbust, with a gathered front allowing room for a changing body shape.The Busty fit is desi...

Dream Nightie is designed in a soft comfy fabric with a flattering fit. Dream nightie has a light support with a side sling for skin to skin feeding. It has a graphic lace trim detailing on the neckline and the underbust, with a gathered front allowing room for a changing body shape.The Regular cup...

Designed for comfort and breastfeeding convenience, the Reactivate Sports nursing bra is perfect for exercise and an active lifestyle. Featuring moisture-wicking fabric with cooling technology, its innovative lining helps transport moisture away from your skin to keep you cool, dry, and comfortableâ...

Serenity Bamboo Full Briefs offer over-the-belly comfort with softly ruched sides with cheeky lace back. Perfect comfort for pregnancy and post-partum body when paired with the Serenity Bamboo Wirefree Nursing bra.Please note due to hygiene reasons knickers are unable to be returned or exchanged

The Zen Maternity Sports Bra in black is your go-to for light exercise and all-day comfort. Featuring dual sizing foam cup support and a wire-free microfibre design, it offers cotton A-frame nursing support. This limited edition won't be repeated, so grab yours while stocks last!Limited Edition - ge...

Who says a J cup can’t be wireless? My Everyday Busty proves comfort and support can coexist—no wires, no compromise. Crafted from recycled nylon, this seamless nursing bra is designed for fuller busts with moulded unpadded cups, targeted support zones, and a double-layer back for smoothing. Unm...

Wrap yourself in comfort with our best-loved trio—My Comfort maternity & nursing bra, Solace nursing bra, and a 2-pack of My Necessity briefs. Soft, supportive, and made to move with you, this bundle is all about everyday ease and perfect for hospital or around the house comfy days. Buy all three...

Effortless style through motherhood. Inspired by our best-selling Show Off design, the Lunar Eclipse Full Cup Nursing Bra delivers everyday comfort, full-coverage shaping, and a natural lift—without a wire in sight. Crafted from sleek microfiber and cotton-lined for softness, this is the wirefree...

LIMITED EDITIONICON Cotton is a moulded soft cup, wirefree crop style nursing bra with removable padding. Made from natural cotton and featuring a new super soft HM signature elastic. Dual cups are an easy fit that provide fluctuating coverage as you grow and change through motherhood. Featuring S i...