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Making the switch from everyday cotton blend socks to Norsewear Merino is a game changer. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long. You won’t need to wash them as often, but they do get even softer with wear. Sure, they ar...

Making the switch from everyday cotton blend socks to Norsewear Merino is a game changer. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long. You won’t need to wash them as often, but they do get even softer with wear. Sure, they ar...

If you are wanting even more premium softness in your everyday, our Possum Merino socks take things to the next level. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long while the addition of Possum fibre adds even more comfort, insul...

Norsewear has led innovation in merino socks for outdoor people since the 60’s. Our R&D team have built on that heritage and developed what we think sets the gold standard in light-weight Merino multi sport socks. Our new Lite Multi Sport range, packed with technical features, is made right here i...

Premium possum and merino blend for extra comfort and warmth. We knit them ourselves then finish them by hand, delivering a beanie that promises Tough Comfort. We reckon our beanies are better than your usual acrylic import and because we’ve been making them ourselves in since 1963, we know theyâ€...

Premium possum and merino blend for extra comfort and warmth. We knit them ourselves then finish them by hand, delivering a beanie that promises Tough Comfort. We reckon our beanies are better than your usual acrylic import and because we’ve been making them ourselves in since 1963, we know theyâ€...

Norsewear has led innovation in Merino socks for outdoor people since the 60’s. Our mid-weight Multi Sport Short has been a favourite for the discerning active outdoors person for years, but our R&D team reckoned they could do even better and threw everything but the kitchen sink at the task, resu...

Born from our Defence Force design, the Expedition range is serious kit for serious ground. Built for hunters, trampers and hard kilometres, years of refinement and hundreds of military-grade testers helped shape a sock ready to tackle the rough stuff season after season.The temperate is the lightes...

We reckon the Foot Doctor is the ultimate low compression top work boot sock. Designed to assist with pushing blood back up the leg, adding circulation and promoting healthier feet, these socks are ideal if you suffer from cold feet, need insulating socks to assist with circulation or simply like su...

Originally launched by Norsewear in the 80’s, the Ruahine Wind Blocker was New Zealand’s first pure wool jersey with a breathable wind blocker lining. Setting the standard for warmth and comfort in the toughest conditions, it’s been a favourite for farmers, tradespeople, forestry workers, hunt...

The Paeroa Quarter Zip brings together everything at the heart of Norsewear: our heritage in wool, our commitment to local manufacturing, and a long history of making gear built to last. While we’re best known for socks, locally made woollen apparel has been part of our story since the ski team wo...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Our premium possum merino beanie’s promise the warmth and luxury you’d expect from us, with a classic star top to ensure a great fit and a soft rolled edge and fold back brim to deliver the ultimate in comfort.We reckon our beanies are better than your usual acrylic import and because we’ve be...

Arguably our most famous sock, we’ve been making the classic Farm Fleck right here in since the 1960s. It’s got a huge following in New Zealand and around the world. Sir Edmund Hillary even wore an over the calf version to do a grand traverse of Aoraki/Mt Cook. It’s design and construction ens...

When you need to pull on a pair of gumboots in summer, these lightweight socks will help keep your feet cool, while still delivering a cushioned sole for foot protection and reinforcement in the heel and toe to make them last. An elastic-top helps hold sock in place and arch support protects your fe...

Based on our popular High Country socks, we’ve added a low compression top and additional cushioning for those who like extra comfort in the cuff. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture contro...

We have built our reputation on making work socks that are second to none. Our customers tell us this is the ultimate all season gumboot sock. While it doesn’t fall down and bunch in your gumboots, the Merino delivers warmth, breathability and moisture management. The cushioning and reinforcing of...

We have built our reputation on making work socks that are second to none. Our customers tell us this is the ultimate all season gumboot sock. While it doesn’t fall down and bunch in your gumboots, the Merino delivers warmth, breathability and moisture management. The cushioning and reinforcing of...

Based on our popular High Country socks, we’ve added a low compression top and additional cushioning for those who like extra comfort in the cuff. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture contro...

When you need to pull on a pair of work boots in summer and want a shorter sock, these socks will help keep your feet keep cool, while still delivering a cushioned sole for foot protection and reinforcement in the heel and toe to make them last. An elastic-top helps hold the sock in place and arch s...

Our Softly Softly is almost as famous as the Farm Fleck. For a while there, we changed up the formula, but now it's back to the original. Just the way everyone wanted it. And what's better than one pair? Three of them.The original cushioned sole and a lighter weight upper to reduce bulk around the f...

When our R&D team were challenged to design the most bullet-proof Merino work sock possible, they came up with the Ranger. This work boot sock has a reinforced sole, designed to be hard wearing and versatile. Double density strategically zoned cushioning for extra comfort on the sole and a lighter w...

Our High Country socks have been a kiwi favourite for years. Great for all year-round wear, they combine the comfort of merino wool utilising its natural temperature regulation, breathability, and moisture control, with reinforcing for a close anatomical fit. A great choice if you are after a lighte...