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Baby First. For over 40 years, we've specialized in products that help mothers put the needs of their baby first.

The perfect companion for your baby's teething journey. First a soother for the oral stage, then a teether for massaging sore gums and then finally a pop fidget sensory toy for toddlers! Comes with a handy clip to make sure it doesn't get dropped on the f

100% BPA free silicone Chocolate Bar teethers that babies really want to sink their teeth into.

Refill and reuse your DIY Calm Down Bottle with these unique refill packs. Each with a different theme, these refill packs come with glitter and crafts for your little one to create your very own sensory bottle.

DIY Calm Down Bottle is a unique sensory bottle, where you receive all the creative elements required to create a sensory bottle perfect for your child.

Baby Teething Toy

Everyone’s favourite Calm Down Bottle now comes in a mini baby-friendly size! The Baby Calm Down Bottle comes prefilled with sparkles & water and is totally sealed.The Baby Calm Down Bottle comes beatifully packaged, making a beautiful gift for a special

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

With the same classic designs you know and love, now made from recycled materials as part of our continued commitment to sustainability. This Parrot hand puppet is incredibly soft with a high quality finish and makes a great addition to story time.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

This Hen puppet features feathery fur, bright yellow beak and vibrant red comb, bringing the farmyard to life. Great as a stand-alone puppet or pairing with other farm favourites for play and story time. Ideal for children, and designed to fit most adult

Not just any Dragon - this puppet has fantastic wings, is made from beautiful mottled fabrics and has a friendly demeanour, making it a perfect companion for imaginative play. Ideal for children, and designed to fit most adult hands too.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

Find a new friend in the Eco Puppet Buddies collection made from recycled plastic bottles. With the same classic animal designs with embroidered eyes and soft fabric.

With its characteristic large ears and trunk, this beautifully soft Elephant puppet is a real treat. Goes perfectly with our Lion and Giraffe puppets, or just on its own for play time fun. Ideal for children, and designed to fit most adult hands too.

Delightful Duck puppet with a soft white body and bright yellow beak. Non-threatening and loved by children of all ages, this is perfect for story and nursery rhyme fun. Ideal for children, and designed to fit most adult hands too.

This fantastic Crocodile puppet has a large mouth, teeth and distinctive skin to make it stand out. Loved by children of all ages, and designed to fit most adult hands too.