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This sunscreen has been tested to 50SPF and water resistant for 2 hours. However, batch production can change and like all sunscreen use we urge you to err on the side of caution, hence our 30 SPF and 80 minute water resistant. SPF and water resistance changes with waters, heat, sweat and is differe...

Introduce your little one to brushing independently while building good habits with our playfully designed toothbrush. Made from 100% food grade silicone, this toothbrush is designed with super soft bristles that gently clean and stimulate your little one's gums and teeth.Features:- Made with 100% f...

I’m Umiko! I make sure there’s no skulduggery in our oceans with my best friend Inky. Washing my hair is hunky dory with our. It’s naturally made with papaya and hibiscus flowers which means I can skedaddle quick sticks. Did someone say treasure map? Bringing s unshine, papaya & hibiscus flowe...

Do you like my hair darlings? I brush it 100 times a day. My wee secret, seaweed. Well, no, you can’t walk around all day with seaweed on your head! So we made this magical potion - - with pineapples and seaweed. Oh, and I’m Shelly, better swish jellyfish, time to brush my B-E-A-U-T-I-F-U-L hair...

The plank me hearty’s, those dastardly pirates had me walk the plank! Moi, Captain Ducky, how very dare they! Rescued by Umiko and Inky I was. To keep meself calm I have a every day. Lotus seed flowers in it for me calming. Those them fluffy bubbles well they smell like the ocean itself. Freshness...

Babu's skincare range is proudly made in New Zealand. It smells simply delicious, just read the reviews!With a high SPF factor (30 SPF) and organic ingredients of coconut oil, jojoba and evening primrose oil, Babu™ baby sunscreen soothes and protect your baby’s delicate skin against UVA and UVB...

Tear-free and gentle formula - 200mlLather up your little cherub with this no-tear shampoo and body wash formula, made from gentle ingredients.Babu natural papaya fragrance will leave your baby smelling divine, while coconut, jojoba and evening primrose oils moisturise and soothe. An essential bath...

The multi-award winning Shnuggle Bath is designed to make bathtime less stressful for parents and fun for baby. Suitable from newborn, the clever bum bump helps support even the tiniest baby in an upright position, offering a more enjoyable and comfortable bathtime for babies right up to 12 months p...

The Pebbly bath thermometer is pre-set with the perfect baby water temperature and uses and 'easy to read' heart light to tell you when the temperature is just right.It uses super accurate sensor to measure the water 5 timers per second and quickly tells you what you need to know.- Easy-read display...

Non-medicated vapor pads provide natural soothing relief for congestionUse with Crane warm mist humidifier (EE-5202H) 2-in-1 Humidifier (EE-5202), Corded steam inhaler (EE-5955), and vapor pad compatible droplets.Menthol & LavenderComes with 12 scent pads

Non-medicated vapor pads provide natural soothing relief for congestionUse with Crane warm mist humidifier (EE-5202H) 2-in-1 Humidifier (EE-5202), Corded steam inhaler (EE-5955), and vapor pad compatible droplets.Comes with 12 scent pads

Introduce your little one to brushing independently while building good habits with the Mushie playfully-designed toothbrush. Made from 100% food grade silicone, this toothbrush is designed with super soft bristles that gently clean and stimulate your little one's gums and teeth.The toothbrush inclu...

The Shnuggle Baby Bath Brush gently massages baby’s head to brush away cradle cap, cleanse, and shampoo. Designed to fit comfortably in the palm of your hand, the super soft feel of the brush against baby’s skin helps to calm and soothe at bathtime.- Super soft against baby’s skin to gently cl...

The Crane Baby burp cloths are 100% cotton, lightweight and absorbent. Featuring a cotton terry cloth back and cotton muslin front.Set includes 3 unique burp cloth designs.- Cotton Muslin/Cotton Terry Cloth- Machine Washable- Thoughtfully and ethically sourced

The al.ive body baby Nursing Balm is made with 100% natural ingredients. The Nursing Balm soothes and protects dry, sensitive nipples during the breastfeeding stage and is safe for both mum and baby.Our Nursing Balm is proudly free from any synthetic fragrances. Ideal for use 1-2 months prior to bir...

The al.ive body Kaffir Lime & Green Tea Hand & Body Wash Refill contains a luxurious blend of naturally derived ingredients, fortified with essential oils and native botanical extracts.The 1ltr refill pouches are designed to refill your existing al.ive body bottles whilst helping to reduce the amoun...

The al.ive body Green Pepper & Lotus Hand & Body Lotion contains a luxurious blend of naturally derived ingredients, fortified with essential oils and native botanical extracts. The 1L refill pouches are designed to refill your existing al.ive body bottles whilst helping to reduce the amount of plas...

Well A-H-O-Y I’m Ocean! Favouritenesses; Coral my pet seahorse, reading, reading and more reading. Oh, oh, annnddd which is naturally stuffed with mangoes and some sea salt. You must like reading too because you’re reading this, which means you’re no nincompoop. Let’s be shipmates! Why not b...

The Shnuggle Baby Bath Brush gently massages baby’s head to brush away cradle cap, cleanse, and shampoo. Designed to fit comfortably in the palm of your hand, the super soft feel of the brush against baby’s skin helps to calm and soothe at bathtime.- Super soft against baby’s skin to gently cl...

The Shnuggle Baby Bath Brush gently massages baby’s head to brush away cradle cap, cleanse, and shampoo. Designed to fit comfortably in the palm of your hand, the super soft feel of the brush against baby’s skin helps to calm and soothe at bathtime.- Super soft against baby’s skin to gently cl...

Luxuriously soft Goat’s wool bristle and untreated Beechwood baby hairbrush.Newborn babies love to have their scalp brushed. It is not only soothing and supportive to baby’s well-being but assists in carefully exfoliating dry skin, promoting blood flow and helping to prevent cradle cap. The fine...

BEETL Baby cream provides a protective barrier that soothes and prevents irritated skin. Gentle enough for everyday use, this all-purpose cream is suitable for areas of dry, sensitive and irritated skin. BENEFITSThoughtfully selected natural ingredients that are gentle but effective. Absorbed quickl...

Naturally anti-bacterial, it is the healthy alternative for snuggling and drying your baby after bath time. Unlike regular cotton, bamboo is a renewable man-made - but natural - fibre that is organically grown without pesticides and little to no water.Features:Beautifully soft and silk-like – incr...

The Nattou Softy Change Pad was designed with comfort and in mind.The soft and bouncy material makes for the comfiest spot to lay your little one for nappy or clothes changes. The water-repellent PU foam means you can place baby directly on top and not have to worry about accidents or washing change...