Elm Established Crew Aurora Pink
You know that sweatshirt you keep reaching for because it just works — comfortable, good-looking, no fuss? That's exactly what the Established Crew in Aurora Pink is here to be. The 100% cotton unbrushed fleece feels genuinely good against your skin, while the tone-on-tone ELM embroidery and exposed raw seam detailing give it that "I bought this intentionally" energy without any effort on your part. It's the top you throw on for a lazy Sunday that somehow ends up making an appearance on the school run, the coffee catch-up, and the couch — all in the same day. Pair it with joggers for full relaxed-mode, or tuck the front into straight-leg jeans to make it look like you planned an outfit.
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- Aurora pink is warm, cheerful, and far more versatile than you'd expect — it pairs naturally with greys, whites, and camel tones already in your wardrobe.
- Tone-on-tone ELM chest embroidery gives it an understated personality — present enough to notice, subtle enough to wear everywhere.
- Crew neckline with a classic V-notch detail sits all day comfortably without digging in or pulling out of shape.
- Raglan sleeves with visible raw seam detailing add a considered, slightly sporty finish that makes this feel more than just a basic.
- Scooped hemline with side splits and a ribbed hem band sit beautifully untucked.
- 100% cotton unbrushed fleece feels soft and breathable without being heavy — the kind of fabric you actually want to spend all day in.
Add it to your cart and prepare for it to become the most-worn thing you own. Size and Fit
Relaxed fit
Material and Contents
- 100% Cotton Unbrused Fleece Brand Profile
Elm is a deluxe knitwear brand known for its laidback style, punchy pops of colour, and subtle touches of glamour that is both simple and luxurious at the same time. Guided by its design philosophy, “Effortless Everyday Style", their collection features timeless yet fashionable pieces characterised by clean lines, layering knits and easy-wearing, straightforward shapes.