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This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine , while cloaking hair with true and steady protection against the big fade.Benefits:- Instantly detangles and nourishes color-treated hair- Protects hair and...

YouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Here’s Why You’ll Love It- Leaves hair feeling nourished- Softens dry, brittle hair without weighing it down- Boosts shine- Reduces frizz- Reduces hair fall- H...

The Joico Defy Damage Sleepover Overnight Nourishing Treatment is a bedtime bond-strengthener that gets to work as you sleep.With a fortifying formula, the hair mask aims to deliver soft, shiny, healthy-looking hair come morning. Protective lipids act as a shield from damage, while antioxidant-rich ...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Benefits:- Free of SLS/SLES sulfates- Gen...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.- Instantly cool brassy tones and brighten cool blonde hair- Help maintain healthy-...

– Amplify Your Hair’s FullnessJoico Joifull Volumizing Shampoo is a lightweight, body-boosting cleanser designed to give fine and limp hair long-lasting volume and fullness. Infused with Rice Protein, Bamboo Extract, and SmartRelease Technology, this shampoo gently removes dirt and oil while str...

FOR BOND STRENGTHENING & COLOR LONGEVITYWith a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—won...

– Protect & Nourish Your Color-Treated HairJoico K-Pak Colour Therapy Shampoo is a luxurious, color-preserving shampoo designed to restore, protect, and enhance the vibrancy of color-treated hair. Infused with advanced hair-repairing ingredients, this shampoo gently cleanses while strengthening an...

To repair damaged hair, apply lather to stronger, shiny hair. Formulated with damage-seeking keratin and protective guajava fruit extract, this mild shampoo helps strengthen weak strands and (bonus!) Prevent future damage. Unlike traditional shampoos that can remove what little joi is left, this ene...

Not only does it lift away dirt and oil, it restores your hair’s optimal pH level, leaving you hair smooth, soft and clean-as-a-whistle.SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to...

If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer.Boosts color vibrancy9X stronger hair89% less breakageInstantly healthier-looking hair

A luxurious daily conditioner that cares about your color as much as your hair.Helps restore and protect hair for vibrant, long-lasting haircolorDoubles hair resistance to breakageBoosts shineHelps hydrate hair and improves elasticity & manageabilityMaintains over 82% of haircolor after 18 washes

Easily detangles dry hairReduces breakage by up to 55%Deeply nourishes dry-to-extremely dry hairAdds softness, smoothness, and shine

Replenishes lost moisture and deeply hydratesReduces breakage by up to 80%Reduces frizzAdds softness, shine, and movement

Gently cleanses hair without stripping vital moistureHelps replenish loss moistureRestores smoothness & elasticity

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair.Boosts softness and shineReduces frizzWon’t weigh fine strands down

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair…Detangles even super-fine strandsLeaves hair feeling soft and moisturizedWon’t weigh fine hair down

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff…Luxurious lather thoroughly cleanses hair without stripping natural moistureLeaves hair feeling soft and hydrated

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage.Rebuilds and re-fortifies damaged hair64% less breakageInstantly healthier-looking hair

This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair.Instantly replenishes lost moisture to dry, damaged hairBoosts shine2X softer hairSeals the cuticleImproves hair manageability and elasticity

K-PAK Conditioner works from the inside out, healing damaged strands, then cloaking each one with game-changing protection.SMARTRELEASE TECHNOLOGYOur one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and prot...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.NEW SMARTRELEASE TECHNOLOGYOur one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil,...

Helps to rebuild broken hair bondsDeeply replenishes hair without weighing it downSee results after the very first useProactively builds hair’s resistance to damageLeaves hair soft, shiny and healthy-looking

NEW SMARTRELEASE TECHNOLOGYOur one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.PROTECTIVE LIPIDThe ex...