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This new lure from Glowbite makes fish line up and jump straight into your chilli-bin! Well, maybe not quite, but we know it's innovative and it's gonna be deadly on fish!Love surprises? Pre-order now, while this lure is still secret, and get the best possible pricing!As we count down to release day...

Water Activated Flashing Fishing Lurean innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait fish. Thermoplastic rubber (TPR) lure tails for greate...

Our best value subscription. Get 2 x FREE Lures and FREE Shipping when you subscribe to this Fishing Subscription Box and get new fishing lures for each new season!Fishing Subscription Boxes contain new Glowbite lures, designed by New Zealanders for our unique conditions.Your fishing subscription bo...

Get a FREE Lure and FREE Shipping when you subscribe to our Fishing Subscription Boxes and get new fishing lures for each new season!Fishing Subscription Boxes contain new Glowbite lures, designed by New Zealanders for our unique conditions.Your fishing subscription box will be delivered to your doo...

Get the latest innovative fishing gear with minimal outlay. This subscription box will cost you less than half the price of a coffee per week but yield you big. This subscription box is for keen fishos who might have heaps of gear but want to stay up to date with the latest innovations. It is for th...

Glowbite : Snapper, Kingfish & Trevally Lure PackWhen anchovies school and predators strike, arm yourself with the Glowbite – a precision-crafted collection of lures and jigs designed to mimic New Zealand anchovies and trigger explosive feeding frenzies. Perfect for snapper slaying, kingfish jiggi...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This center-weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Glowbite Micro Flash Micro Jig All Orange - Version 2Introducing the Glowbite Micro Flash Micro Jig All Orange - Version 2, engineered to stand out as one of the best micro jigs in NZ. This centre weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This centre weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This center-weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Disco Clips Blue Flashing Clip On Lights for Deep Water FishingIlluminate the depths and enhance your fishing adventures with Disco Clips, ultra compact, water activated LED lights designed for every style of fishing. Emitting a vibrant, flashing blue light, these waterproof lights closely mimic the...

Glowbite Lightning Rod V2 Hot Mackerel: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Hot Mackerel, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attr...

Glowbite Lightning Rod V2 Pink Frenzy: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Pink Frenzy, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attrac...

Glowbite Lightning Rod V2 Tropical Sunset: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Tropical Sunset, a premium fishing jig engineered for low light conditions. With highly luminescent paint and a flashing red, white, and green light, thi...

Glowbite Lightning Rod V2 Hyper Pilly: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Hyper Pilly, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attrac...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Flashing Jig Heads for Soft Bait FishingTransform your soft plastics fishing with the flashing jig heads. Expertly designed to mimic the irresistible flash of distressed baitfish, these innovative jig heads emit a distinctive blue, white, and green flash every second, dramatically increasing visibil...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Water Activated Neon Fishing Lurean innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait fish. Thermoplastic rubber (TPR) lure tails for greater fl...

Neon Necros On Fire Orange - Water Activated Neon Fishing LureNeon Necros On Fire Orange is an innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait...

Neon Necros Caramello - Water Activated Neon Fishing LureNeon Necros Caramello is an innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait fish. The...

Neon Necros Lumo Blue - Water Activated Neon Fishing LureNeon Necros Lumo Blue s an innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait fish. Ther...