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Our original 'volt - white - white' has had a makeover and has gone full volt. This highly charged colourway is worn to be seen, and with the signature SHYU reflective details, it's probably the safest colour we've ever released.Our lightest, fastest performance running sock made for every shoe in y...

Pretty pink, pretty fast. Stand out when you run out in our unmistakable pink - plum - blush colourway.Designed to complement the Alphafly © 3, Vaporfly © 4, Zoom Fly 6© and many more in the 'Hyper Pink' colour pack. SHYU 'racing' socks are our lightest, fastest and most breathable sock made for...

Introducing the Pastel range of neutral racing SHYUs. Soft colours. Maximum intent.petal - petal - petal —a muted, balanced pink that feels clean, fresh, and effortlessly wearable. From everyday training looks to race-day kits, it layers beautifully with neutrals, pastels, and bold tones alike.Our...

From midday to midnight - mauve - neon, be ready to light up the dark.Designed to complement the 'Alphafly© 3, Vaporfly© 4, Zoom Fly 6© and many more in the 'Obsidian' colour pack.SHYU 'racing' socks are our lightest, fastest and most breathable sock made for the fastest shoe in your rotation.

Introducing our Pastel range of neutral racing SHYUs—soft, subtle, and delicate colourways for runs that refuse to be ordinary.lilac - lilac - lilac: a calm, modern hue that brings effortless elegance to any kit.Our lightest, fastest performance running sock, engineered to elevate every shoe in yo...

A moment inspired by the Greatest Of All Time, Eliud Kipchoge.Drive, discipline and strength. This colourful tribute is befitting of the remarkable journey of this remarkable human. Designed to complement the 'Alphafly© 3, Vaporfly© 4, Zoom Fly 6© and many more in the pack made to honour the GOAT...

Introducing our Pastel range of neutral racing SHYUs—soft, subtle, and delicate colourways for runs that are anything but.Triple Blue: a versatile shade that pairs with anything and everything.Our lightest, fastest performance running sock, engineered to elevate every shoe in your rotation.

A debut SHYU inspired by a brand that is growing in popularity year on year - this 'One One' has been long requested and we felt it was time to deliver.Designed to complement the Rocket X3 © and the Ciele X1 2.0 © and engineered to help you fly. SHYU 'racing' socks are our lightest, fastest and mo...

this SHYU feels radioactive.acid - green - blackInspired by ASICS’ Ekiden Pack, this design taps into relay-race heritage and has been charged with a nuclear green light to race fast.We designed these to complement the latest instalment of the Asics© Metaspeed Sky, Edge and Ray carbon plated supe...

Introducing the Pastel range of neutral racing SHYUs. Soft colours. Maximum intent.petal - petal - petal —a muted, balanced pink that feels clean, fresh, and effortlessly wearable. From everyday training looks to race-day kits, it layers beautifully with neutrals, pastels, and bold tones alike.Our...

The Clean Combat Pro Singlet is built for uncompromising performance. Developed with Japanese DELTAPEAK® Carat™, it delivers superior breathability, moisture management, and anti-cling comfort. Featherlight and quick-drying, yet exceptionally durable, this singlet is made to perform season after...

The Flow Race Briefs are made to go fast. Developed with our elite female athletes, they’re light, breathable, and cut to keep you moving without distractions. Crafted with 40% elastane, they deliver unmatched stretch and support without losing shape. Perfect for a marathon start line.

Heard of red rose sunglasses? These are phoenix-getting-lit-after-her-4th-bloody-mary red sunglasses. Same color, waaay better story. Active sunglasses that won’t slip or bounce, no matter how hot things get, and the polarized lenses with UV400 protect you from the glow.

If you're a lavender lover, these perfectly pale purple OGs are for you. We expect to see you wearing these and falling backward into a field of purple flowers as if you're starring in your own commercial for lavender-scented fabric softener. But you're not. You're just like, really crazy about purp...

Approaching Cult Status either means you're insanely popular due to your iconic style, or maybe you're on an FBI watchlist. Snag these angular, fashion-forward hot pink Pop Gs with pink reflective lenses and become an instant style icon. Just don't let the fame go to your head.

Our Biofuse goggle just got better. Designed specifically for female faces and incorporating our best-selling Speedo Biofuse® technology, the new Women's Biofuse 2.0 Polarised goggle takes comfort and fit to the next level with our patent-pending push-button mechanism and super-soft seals with a ne...

Spring Grind is Back!This year, it's coffee themed, and we've partnered up with Asics for the ultimate Buzz.What is Spring Grind?Spring Grind is a self-selected running challenge throughout the month of November. You set your own goal distance, however challenging you wish, and in return you receive...

Designed for running, the Nike Stride Shorts have a lightweight feel that creates the feeling of unrestricted movement. They're smooth to the touch, with extra breathability at the upper back. Need to take a phone along? We've got a pocket at the back geared just for your device.

TAG, you're IT in these purple shield sunglasses w/ half-rim frames & light pink reflective lenses. Channel your inner cephalopod's athletic abilities in these baddies. (Get real, does having eight arms give you an unfair advantage when playing tag?)