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The New Zealand Deer Milk Powder is a premium, food-grade nutritional supplement derived from the milk of New Zealand deer, renowned for its rich nutritional profile. This Super Food provides a balanced array of essential nutrients, making it an excellent addition to your pet's diet. Deer milk is pa...

This small dog (and cat) lead has a comfortable feel. Lightweight material is designed to give a more secure and comfortable grip on the lead. The leash is recommended for small dogs. Suitable also for cats. FEATURES Small pets weighing less than 10 kg Lightweight Comfortable in hand Reflective deta...

The bliss lead is durable and perfect for everyday use. This lead is adjustable in length from 1 to 2 metres, with reflective stitching and logo. The soft neoprene-lined handle feels comfortable and warm against the skin on cold days. The machine-washable lead dries fast and is easy to keep clean. A...

The Rukka Solid Lead is the perfect combination of comfort and durability for both you and your furry friend. The padded leash feels comfortable in hand, even if your dog is pulling, making walks more enjoyable for both of you. The durable and practical leash is made with a soft neoprene backing, en...

Spoil your dog with our natural Beef Hoove and other treats! Your dog will share the love when you surprise them with 100% air dried beef made in New Zealand. Suitable for all dog sizes, aggresive chewers and teething puppies Long lasting High in protein and lean No additives, flavours, colours or p...

Spoil your dog with our natural Beef Chew and other treats! Your dog will share the love when you surprise them with 100% air dried beef made in New Zealand. Suitable for all dog sizes Easily digestable Source of protein Maintains strong bones and teeth No additives, flavours, colours or preservativ...

Does your best friend deserve a beer? Brewed specifically for FurFrienz and your best mate, our dog beer is 100% delicious without the alcohol. This dog beer uses a beef bone broth for the beer’s base and added dog-friendly ingredients like carrots. This dog beer is a healthy treat for your pups g...

Spoil your dog with our natural Tasty Topper Treat Sprinkles made with all-natural ingredients sourced from New Zealand. Add an extra level of excitment and flavour to every meal, leaving your canine barking for more. Sprinke over wet or dry food for the pickiest of eaters Add some to ice cubes or f...

A durable collar for everyday use. The bliss collar has a fast-opening buckle closure with a safety lock. If the dog is a pulling-type of dog, you can attach the leash to two safety-rings, which are on both sides of the buckle. This takes the pressure away from the buckle and adds safety. The collar...

Our Izzy dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop...

Our Peggy dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loo...

Our Digby dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loo...

Our Kadi dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop...

Our George dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity lo...

An ergonomic and breathable harness which adapts to your dog's moves. Comfort Air Harness is made of a new kind of breathable material that dries fast. The harness is a perfect choice for water playing and walking in wet weather conditions since it stays lightweight even when exposed to water. The m...

The Chilly UV Protection is the ultimate lightweight T-shirt that shields your dog's fur and skin from harmful UV rays, ensuring your furry friend stays safe under the sun. This innovative garment decreases heat absorption, keeping your dog cool and comfortable during those hot days. Equip your dog...

A lightweight jacket to protect your dog's fur and skin from harmful UV rays. The garment decreases heat absorption in your dog's fur and skin. Thanks to the absorbent fabric, the garment can be also used for cooling. The efficiency of the jacket is based on the cooling effect of water. The jacket i...

This fluffy toy with handle is suitable for training or playing with your dog. The soft microfibre fabric attracts the dog to playing and grabbing the toy. The toy is easy to take with you and fits comfortably in your pocket. The toy's bright colour makes it easier to spot it on the ground. The toy...

Stay cool and calm, even on the hotest of days. Our cooling products are designed to regulate your dog's body temperature and prevent heatstroke. The efficiency of the vest is based on the cooling effect of water. The vest is rinsed in cold water, wrung out and then put on. The vest efficiently cool...

Keep your furry friend safe and visible with the Dog Hi-Vis Safety Vest. Made from the same material used in the production of construction vests, this durable vest ensures your dog is easily seen, whether you're on evening walks or in low-light conditions. Designed to provide maximum comfort withou...

We've expanded our range with new sizing options, based on your feedback. Returning customers: To ensure the best fit, please remeasure before reordering, even if you've ordered from us before. Our water repellent dog fleece EVERYDAY coats are ideal for everyday use and is great for keeping your pet...

We've expanded our range with new sizing options, based on your feedback. Returning customers: To ensure the best fit, please remeasure before reordering, even if you've ordered from us before. Your dog will love our warm and cosy water repellent dog fleece URBAN tankies. Our fleece tankies are grea...

We've expanded our range with new sizing options, based on your feedback. Returning customers: To ensure the best fit, please remeasure before reordering, even if you've ordered from us before. Our water repellent dog fleece LIFESTYLE jumpers are awesome for coverage around the front legs, chest and...

We've expanded our range with new sizing options, based on your feedback. Returning customers: To ensure the best fit, please remeasure before reordering, even if you've ordered from us before. Our full cover water repellent dog fleece ADVENTURE jump suits are great for keeping your pet clean, warm...