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"Timely. a crucial foundation for building a more empathetic and informed society." - Daniel H. Pink"An important book for those who want to understand. the increasingly complex world." - Arianna HuffingtonHow do we distinguish between fact and fiction in a post-truth world?The rise of fake news and...

by Dan Ariely is a thought-provoking exploration into the reasons why even the most intellectual and logical individuals make irrational decisions in their everyday lives. Ariely, a seasoned behavioural economist, delves deep into the human psyche, revealing the often-hidden forces that drive our ch...