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Joico InnerJoi Sea Salt Spray creates a beachy, lived-in texture with light volume and hold while nourishing hair with vegan proteins and upcycled olive esters.

Joico Inner Joi Blowout Creme can be used to blow-dry or air-dry hair, it's your choice! Want to blow-dry? Your hair will be protected from thermal damage up to 232°C, and you'll enjoy 72 hour frizz and humidity protection for soft, shiny strands that will blow you away.

Joico Innerjoi Preserve Protective Milk:This lightweight leave in milk glides through wet hair to detangle and nourish, while delivering thermal protection up to 232°C. Formulated with 97% naturally-derived ingredients , it smooths strands, reduces breakage and supports healthier-looking hair. Certified PETA Global Animal Testing-Free.

The Joico InnerJoi Hydrate Detangler delivers lightweight, moisture-rich detangling and nourishment that boosts shine and softness without weighing hair down.

The Joico Scalp Vitality Exfoliating Foaming Scrub is a revitalizing treatment designed to cleanse and rejuvenate your scalp.This innovative foaming scrub is formulated to gently exfoliate the scalp, removing impurities and buildup that can hinder hair health. With its unique blend of ingredients, i...

The Joico Scalp Vitality Replenishing Essence 100ml is a revitalizing treatment designed to nourish and rejuvenate your scalp.This essence is formulated to provide essential nutrients and hydration to the scalp, promoting a healthy environment for hair growth. With its lightweight and non-greasy for...

May we give you a lift? Joico’s long-lasting RiseUp Powder Spray elevates limp hair in no time with just a few puffs! Delivering immediate volume at the roots and light texture throughout hair –plus protection against pollutants –RiseUp takes quick-and-easy styling to all new heights.

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning.

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with...

YouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.

This is it—the “holy grail" hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair recon...

Infuse pinky-peach blondes with Blonde Life Color-Enhancing Masque Rosé-Champagne – the instant conditioning treatment that deposits a blush of gilded warmth, and all the luxurious benefits of a deep-conditioning treatment.

Elevate your blonde to icy tones with Joico Blonde Life Silver Enhancing Masque.A deeply nourishing, colour-depositing treatment designed to neutralise brassiness and yellow tones.Enriched with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing a cool, shimmering silver finish.With colour enhancement lasting up to three washes

Achieve your ideal shade of blonde with Joico Blonde Life Colour Enhancing Masque - Violet , a deeply nourishing, color-depositing treatment designed to neutralize unwanted warmth and yellow tones.Infused with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing your cool blonde tone.With color enhancement lasting up to three washes.

Joico Blonde Life Strong Detangler 200ml is the ultimate daily protector for ultra-lightened, fragile blonde hair.This multitasking detangler effortlessly smooths strands, prevents breakage, and shields against heat styling and UV damage, leaving soft, hydrated, and luminous blonde hair.Infused with...

Keeps your curls in formation.Medium-hold that won’t flake on you.Improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours.

Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances curl pattern with lightweight hold in an airy foam formula, keeping humidity and frizz at bay for 3 full days. Encourages a defined "bounce back" every time you scrunch.

Joico Curls Like Us Hydrate & Define Curl Crème Styler delivers touchable definition, thermal protection, and reduced frizz; while gently coaxing curls and coils into soft, resilient clumps that are 88.78% resistant to breakage.

The Joico Defy Damage KBOND20 Power Masque strengthens and protects your hair, increasing its strength by 5 times after just one use.This colour-safe mask also provides deep hydration and detangling, leading to healthier, more beautiful hair than ever before

The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair.One post-shampoo application builds bonds, strengthens , and protects hair from breakage.This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enh...

Get to the root of the problem with a few strategic passes of Tint Shot, our magic-in-a-can that camouflages grey grow-out and dark roots in seconds. The flash-dry formula with three custom-blended shades fill in thinning areas to create the illusion of thicker, fuller looking hair.

The ultimate conditioner for getting hair looking and feeling its thickest with amazing strength. NATURAL CONDITIONER is uniquely different from other hair conditioning treatments by containing a moisturizing infusion of rare, protective herbs and botanicals that help to safeguard the scalp from dry...

The most natural and effective cleanser for getting hair looking and feeling its healthiest with amazing shine. Our state-of-the-art formulation begins with 16 pure natural plant extracts and 10 amino acids.