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ZocuLash – The First Triple-Action Lash Pro-Growth SerumTransform your lash care routine with ZocuLash, the innovative serum designed to enhance lash health while being gentle enough for even the most sensitive eyes. Perfectly blending science and nature, ZocuLash is your solution for beautiful, h...

Want longer, stronger, and healthier lashes? Our Lash Loves Bundle has you covered from every angle! Featuring three ophthalmologist-developed favorites from Twenty/Twenty Beauty, this set nourishes, conditions, and enhances your lashes—all while keeping your eyes happy and healthy. What’s Insid...

Many mascara formulas contain ingredients that can be harmful to eyes — including coal tar. The ophthalmologist founder of Twenty/Twenty Beauty spent years painstakingly developing Clean Sweep to ensure it would be one of the cleanest and safest mascaras on the market, so you’ll never have to ch...

This best-selling lash & brow serum helps promote the appearance of longer, fuller looking eyelashes and brows within 90 days without the use of irritating or harmful ingredients. The doctor-recommended, clean formula also helps soothe dry eyes and conditions lashes to prevent brittleness & breakage...

Flake-free mascara is formulated to protect, strengthen and extend lashes for a natural and elegant look, whilst keeping eye comfort in mind. Intense Noir pigment and creamy texture meld with our anti-clumping brush to volumize lashes, keeping them healthy and lifted. Each set comes with three mini...

Define your eye drama with our naughtily noir precision liner, encased in a sleek felt-tipped pen. Enjoy a creep-free, easy glide—from the thinnest of lines to the boldest strokes. DirectionsStarting from desired point of eye, use controlled, small sweeps to draw a precise line along lash line. Fo...

This ophthalmologist-tested liquid eye liner adds definition to your lash line and won’t flake off, stain, or irritate the eye. The easy-glide, hydrating formula features castor oil and hyaluronic acid to promote thicker, fuller-looking lashes over time - without the use of irritating or harmful i...

Want longer, healthier lashes without compromising your eye health? This power duo works together to deliver stronger, longer, and more full lashes and brows around the clock. Start your day with our bestselling mascara that lifts, lengthens, and defines lashes. Then, pamper your lashes and brows be...

Unleash your inner artist with The Story Shades, where science-backed innovation meets showstopping style. This portable palette features six velvety matte shades—ranging from neutral bases to rich, dramatic darks—infused with hero ingredients like resveratrol, a potent antioxidant to protect an...

Eye-Friendly Colour, Created by an OphthalmologistThe delivers rich, blendable colour that’s gentle enough for sensitive eyes. Created by ophthalmologist Dr. Diane Hilal-Campo, this creamy shadow is formulated without common eye irritants, making it safe for everyday wear—even for dry eye or con...

Eye-Friendly Colour, Created by an OphthalmologistAward-winning tinted brow gel with nourishing ingredents. This flake-free tinted brow gel instantly tints, tames and creates the appearance of fuller brows. Improve the health, growth and texture of brows over time with clean ingredients like castor...

Reveal a brighter, smoother, more luminous complexion with the Eyes Are The Story Radiance Serum. Revitalizing bio-botanical serum multitasks from eye-to-face, quenching skin's daily thirst for hydration and replenishment. High molecular weight sodium hyaluronate, microencapsulated resveratrol, and...

Thoughtfully curated for sensitive and dry eyes, the Eyes Are The Story Essentials Bundle brings together three eye-conscious beauty essentials designed to help your eyes look good and feel more comfortable.This bundle includes:- Eyes Are The Story Mascara- Eyes Are The Story Eyeliner- Eyes Are The...