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– Lock Your Bait. Cast Further. Fish Smarter.Keep your bait exactly where it belongs — on the hook.a simple but essential tool for surfcasters and bait anglers, designed to secure soft or fragile baits during casting without damaging presentation.Whether you’re using pilchards, squid, shellfis...

Wild Blue Tackle Long Cast Rig Twin Pack – Splash Shield SystemCast further. Fish cleaner. Catch more.The Wild Blue Long Cast Splash Shield Rig is a pre-built pulley rig system designed for anglers who want maximum casting distance, zero tangles, and reliable bait release—without tying complex r...

– Simple Distance. Ready to Fish.No tying. No guesswork. Just cast and fish.The Wild Blue Long Cast Rig Twin Pack is a ready-to-go surfcasting solution designed for anglers who want longer casts, fewer tangles, and reliable bait presentation straight out of the packet.Built around an aerodynamic l...

Kilwell Digital Scales 25kg Weigh Your Catch with ConfidenceAccurately weigh everything from snapper to kingfish with the Kilwell Digital Scales 25kg — a compact, easy-to-use tool built for anglers who want reliable readings every time. Why These Scales Belong in Your KitWhether you’re surfcasti...

Weigh Bigger Catches with ConfidenceThe Kilwell Digital Fishing Scales 50kg are built for serious anglers who need reliable, high-capacity weighing power. Whether you're landing large kingfish, snapper, or offshore species, these scales deliver fast, accurate results every time. Built for Heavy-Duty...

Carry the Ocean With YouThe Ofishal Fish Leather Bifold Wallet is a premium everyday carry piece handcrafted from genuine fish leather. Designed for those who value craftsmanship, sustainability, and standout style, this wallet combines slim practicality with the natural texture of ocean-derived mat...

Protect Your Blade in Ocean-Inspired StyleThe Ofishal a premium handcrafted protective sleeve designed for anglers, chefs, and outdoor enthusiasts who value both performance and craftsmanship. Made from genuine fish leather, each sheath showcases natural scale patterns that make every piece complete...

Carry a Piece of the Ocean Every DayThe Ofishal Fish Leather Key Fob combines premium craftsmanship with the unique natural texture of genuine fish leather. Designed for anglers, ocean lovers, and outdoor enthusiasts, each key fob features distinctive scale patterns that make every piece completely...

GlowMate™ UV Glow-in-the-Dark Bait Elastic CottonGlow, where it matters most.GlowMate™ is a UV glow-in-the-dark (lumo) bait elastic designed to improve bait presentation and hook visibility in low-light fishing conditions. Unlike traditional lumo beads or floats that attract attention away from...

The DaCinka Casting Sinker is a next-generation surfcasting sinker in New Zealand, designed to help anglers cast further, improve bait retention, and increase hookup rates in demanding coastal conditions. Built for surfcasters, it combines aerodynamic casting performance with a built-in bait protect...

DaCinka Biodegradable Surfcasting Tape – Bait Securing TapeThe DaCinka Biodegradable Surfcasting Tape is designed to work as part of the DaCinka surfcasting system in New Zealand, helping anglers secure bait for longer casts, better stability, and improved presentation in tough surf conditions.Bui...

DaCinka Burley Oil Bottle – Refillable Fish Attractant BottleThe DaCinka Burley Oil Bottle is a refillable container designed for use with the DaCinka surfcasting system in New Zealand, helping anglers apply burley oil efficiently to maximise fish attraction, improve bait effectiveness, and increa...

The a heavy-duty, high-capacity berley dispenser designed to create a consistent scent trail and attract fish directly to your fishing area. Built from tough UV-resistant polyethylene, it’s made to withstand harsh New Zealand saltwater conditions while delivering reliable performance for both insh...

The StormX Storm Shad Poddy Gold 4" Soft Lure imitates small baitfish for consistent performance in waters. Its chunky baitfish body with scale texture produces natural swimming action that triggers strikes. Infused with ProBait™ natural scent, it increases hook-up success while being PVC-free and...

The StormX Storm Shad Pilchard Glow UV 5" Soft Lure combines natural baitfish profile with UV-enhanced visibility for freshwater and coastal predators. Its chunky baitfish body with scale texture delivers natural swimming action, while ProBait™ scent increases hook-ups.Built with a chunky baitfish...

The Soft Lure combines natural baitfish profile with UV-enhanced visibility for freshwater and coastal predators. Its chunky baitfish body with scale texture delivers natural swimming action, while ProBait™ scent increases hook-ups.Built with a chunky baitfish body, lifelike tail and scale-texture...

The Soft Lure combines natural baitfish profile with UV-enhanced visibility for freshwater and coastal predators. Its chunky baitfish body with scale texture delivers natural swimming action, while ProBait™ scent increases hook-ups.Built with a chunky baitfish body, lifelike tail and scale-texture...

The Soft Lure combines natural baitfish profile with UV-enhanced visibility for freshwater and coastal predators. Its chunky baitfish body with scale texture delivers natural swimming action, while ProBait™ scent increases hook-ups.Built with a chunky baitfish body, lifelike tail and scale-texture...

The StormX Storm Shad Gars Flash 5" Soft Lure is designed to imitate natural baitfish and deliver consistent performance in both freshwater and saltwater environments across New Zealand.Built with a chunky baitfish body and scale-textured finish, the Storm Shad produces natural swimming action that...

Upgrade your fishing setup with the Impressed Rolling Swivel – the essential terminal tackle every angler needs for smooth performance and reliable strength. Designed to minimise line twist and maximise efficiency, this swivel ensures uninterrupted rotation so you can cast further and fight fish w...

The Wise Angler Barrel Brass Weight Rolling Swivel is built for anglers who want strength, simplicity, and performance in one streamlined setup. Featuring an impressive 100kg breaking strain, this swivel is designed to handle powerful fish while delivering smooth, tangle-free operation.By combining...

Upgrade your terminal tackle with the Coast Lock Snap Rolling Swivel—a high-performance solution designed for strength, reliability, and ease of use. Featuring a premium brass swivel paired with a stainless steel coast lock snap, this swivel delivers exceptional corrosion resistance and long-lasti...

Upgrade your tackle with the Italian Snap Rolling Swivel—designed for seamless connections between soft bait main lines and jig heads. Its narrow eye tip provides a secure, reliable attachment, allowing you to swap hooks and rigs in seconds without sacrificing strength. Enjoy smoother bait present...

Upgrade your surf casting or boat fishing setup with the Crossline Rolling Swivel with Pearl Beads—designed to deliver strength, smooth line rotation, and tangle-free performance. Perfect for creating the ideal dropper rig, this swivel provides a secure connection between your leader and mainline...