Loopie

Love it. Loop it. Never lose it.

Found yourself looking for a dropped dummy in the shopping centre… again? Enter the — the stretchy, grippy, go-anywhere solution that keeps the essentials right where you need them.

This flexible silicone strap connects almost anything to anything. Link as many as you like to create the perfect length for your setup.

To use, just wrap it around your item, push the pearl into one of the six shell holes, and ta-da — everything stays put. The silicone’s natural friction does the hard work, holding tight.

Perfect for:

✨keeping bottles off the floor

✨securing toys and teethers to the pram

✨stopping cups from escaping the pram

✨keeping cuddly toys close

Why it’s a parenting essential:

✨Helps stop the drop (and your daily game of fetch)

✨100% food-grade, BPA-free silicone

✨Mould and bacteria resistant

✨Quick and easy to clean

A few gentle reminders:

We love a smart idea, but safety always comes first…

✨Attach your only to static items — never to your child or their clothing

✨Don’t leave children unattended with it

✨It’s not a teether

✨Keep it clear of cots and sleeping spaces