Ruby Apparel 228 views   1 clicks Claim this Business♡

Organic cotton maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and a cut-out detail at the back.

Linen fitted blouse top with a feature sunflower twist at the centre. The sculptural look of this piece makes this an elevated wardrobe staple.

Sleeveless sundress designed in our summery hydrangea tartan. This dress features front tie details and a structured waist which falls into an A-line skirt, giving it a floaty, beachy look.

Crafted in a cotton fabric with cap sleeves and ruched detailing at the bust, this dress can be worn on or off the shoulder. Features a tie below the bust to allow you to wear it cinched or loose.

Our very own RUBY beach towels! Imagined in our favourite pink and burgundy colour way, in a polka dot design.RUBY Upside Down recognises that nothing is ever perfect in this world. It celebrates our pieces that we’ve put a lot of love & care into, but somewhere in our production process a flaw or...

Our very own RUBY beach towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.RUBY Upside Down recognises that nothing is ever perfect in this world. It celebrates our pieces that we’ve put a lot of love & care into, but somewhere in our production process a flaw...

Our very own RUBY hand towels! Imagined in our favourite pink and burgundy colour way, in a polka dot design.RUBY Upside Down recognises that nothing is ever perfect in this world. It celebrates our pieces that we’ve put a lot of love & care into, but somewhere in our production process a flaw or...

Our very own RUBY hand towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.RUBY Upside Down recognises that nothing is ever perfect in this world. It celebrates our pieces that we’ve put a lot of love & care into, but somewhere in our production process a flaw o...

An update on a Rubette favourite, this maxi dress is imagined in a soft linen with lace trim detailing. Features a panel detail at the waist with two ties and falls into an A-line skirt, giving a floaty, romantic look.

Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a tab and button.

Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a tab and button.

Suit style mini skirt with a detachable belt with eyelet detailing. This skirt is a simple wardrobe staple that you'll reach for again and again.

Mini ruffle bag with an adjustable tie strap, featured as part of Summer Fling with Emma Jing, our Holiday 2024 collaboration with local Aotearoa designer, Emma Jing. A fun take on a classic tote.

A classic polo shirt imagined in a green and black stripe. Style under your favourite t-shirt or with your trusty pair of denim.

Classic slouchy shirt in a crisp blue striped cotton, an update on our Ida Shirt. Featuring a RUBY heart patch on the pocket, this shirt is a timeless wardrobe staple.

Long sleeve top designed in an olive coloured cotton. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.

Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.

Sleeveless midi dress crafted in rich sonic blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Barrel-leg jean designed in our signature indigo wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean.

Barrel-leg jean designed in our signature un-washed denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean.

Cropped bomber jacket crafted in a luxe mid-weight twill, featuring a sculptural wrap-over collar with gold hardware and gathered hem detailing. A utility-inspired layer to elevate your everyday styling.

Boxy fit hoodie with a dual ended zip designed in a plush black cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it a set by pairing it with our Lex Trackpant.

Boxy fit hoodie with a dual ended zip designed in a deep plum cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it a set by pairing it with our Lex Trackpant.

Wide leg trackpants with studded side seams, designed in a black cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with our Lex Hoodie.