Ouidad Tone It Away Purple Shampoo

Ouidad Tone It Away Shampoo is a curl-safe toning shampoo designed to gently cleanse while neutralising unwanted yellow or brassy tones. This purple hair care essential brightens blonde, grey, and highlighted curls without stripping moisture. BENEFITS

- Reduces brassiness and yellow tones
- Brightens blonde, grey, and highlighted curls
- Gentle, curl-safe cleansing
- Helps maintain colour between salon visits PERFECT FOR

Blonde, grey, silver, or highlighted curls needing colour correction and gentle cleansing without dryness. HOW DOES IT WORK?

Infused with purple pigments and curl-friendly moisturisers, this shampoo neutralises brassy tones while supporting softness and definition. It lifts impurities without disrupting the curl pattern. WHY CHOOSE OUIDAD TONE IT AWAY SHAMPOO?

- Curl-safe toning – Brightens colour without roughening the cuticle.
- Moisture-balancing – Keeps curls soft while correcting tone.
- Salon-level results – Helps extend the life of colour services. WHAT DOES IT FEEL LIKE?

A creamy, purple-toned shampoo with a rich lather. Hair feels clean, soft, and refreshed with a brighter, cooler finish. WHY IS IT BETTER

It’s specifically formulated for curls, offering effective toning without the dryness often caused by traditional purple shampoos.