Pure Evoke Semi Permanent Colour

an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not life natural or artificial pigment from the hair.

Stunning Results:
• Superior shade selection
• Clear glossing treatment
• Unrivalled grey blending
• Brilliant blonde toners
• Micro pigment molecules for intense vibrant colour

Organic Ingredients:
• Ammonia free pH neutral
• PPD free
• Infused with Pure's 100% Organic Certified Complex™
• Phytonutrients (shea butter glycerin)

Ease of Use:
• 1 part Pure Evoke : 2 parts Pure Activator
• Evoke Activators come in 3 strengths and are infused with Argon Oil to add additional antioxidants and provide extra protection for the hair.