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PENN Fathom 80 Wireless Electric Reel Features:Integrated lithium-ion batteryVariable speed control knobAutostop feature for hands free retrieveLED DisplayProgrammable line diameter for accurate line counterLine Guide allow knots and swivels to pass easilySpool tension knob prevents overruns when re...

The Shimano Hyperloop 6000 is a good choice for an entry level, medium sized spin reel. The Hyperloop has a front drag, one ball bearing and a graphite body, making it perfect for light to medium fishing applications. It features a classic look and style that are backed up by high-tech features name...

These rods can absorb all sorts of rough treatment (within reason!) and like most rods, it's the tip that cops it the worst. Shimano's clear glass tip design blends beautifully with the rest of the blank for added strength and protection, while still retaining bite sensitivity when needed.

The Force is strong with this reelIf you're looking for a reel that provides a great deal of power and capacity for deep drops, this is the product for you. New to the market is the Shimano Dendou-Maru Forcemaster 9000 Electric Power Assist Reel. This highly efficient reel build is born from the Jap...

The ideal reel for the deep water fishoThe new and improved Shimano Dendou Maru Plays 4000 Electric Reel is now designed with HAGANE BODY technology meaning more rigid tolerances and a stronger frame that reduces twist under load. The Plays 4000 also features the Heat Free System that greatly reduce...

Take on that trophy size fishA combination of the Status Bent Butt and the classic Tiagra rod, the Shimano Status Blue Water DDM Bent Butt Game Rod is built to tackle the most dynamic offshore and inshore sport fishing situations found throughout NZ's surrounding oceans. Featuring powerful E-Glass/c...

High quality rodMade with Japanese graphite together with the best local components, the Okuma Cortez Overhead Boat Rod is a quality addition for a number of saltwater boat applications from heavy bottom fishing to jigging. Its two-piece construction makes this rod easy to transport and store with l...

Feather light feelNimble, agile and simply a ton of fun to fish, the Okuma Cortez CZ-10CS Star Drag Overhead Reel brings light tackle performance to a whole new level. Drop-down gearbox, swept in handle and Ergo grip handle knob accentuate balance and delivery of power from the XL gearing, red anodi...