Samsung 77" S95F OLED 4K Smart AI TV [2025]

KEY FEATURES
Screen: 77" 4K UHD OLED HDR Pro producing deep blacks & lively colours
Picture smoothness: 200 motion rate with smooth gaming up to 165Hz
Smart stuff: Advanced AI processing with NQ4 AI Gen3 Processor Key Features

Samsung's most advanced AI powered 4K processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.
Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. Based on internal tests only. Performance results may vary depending on a number of factors.

Upgrade your content up to 4K with AI
Watch your favourite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining sharp and smooth picture quality.
Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Enjoy the action with minimal distraction
Anti-glare technology reduces glare from external light sources, such as indoor lighting. Now you can enjoy your favourite entertainment without closing the blinds.
The S95F has been independently verified as Glare Free: Reflection Glare UGR