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A transformative liquid-to-foam elixir that repairs mildly damaged and lackluster hair, providing instant softness and vitality.

Calming shampoo for sensitive scalps.It cleanses gently, it soothes and calms sensitive and sensitised scalp.

For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.

Soothing scalp serum.It immediately relieves irritation and carries out an effective and long-lasting soothing action. Immediate relief and tonic, full and soothed scalp.

Leave-in tonic to increase the diameter of the hair fiber, expanding it from the very first application. Hair looks shiny and full bodied, but not weighed down. Regenerates and invigorates the scalp.

Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density.

Energizing shampoo that gently cleanses the hair, giving a feeling of energy, vigor and well-being to the scalp. This stimulating and revitalising shampoo is particularly suitable for fragile hair prone to falling out

For creating workable texture, particularly in short haircuts. This Is A Forming Pomade is a lightweight formula that allows you to style and rework your hair, without any sticky or greasy residue.

Gel treatment for dry and greasy dandruff, to effectively purify the scalp. Formulated with Scalp Purifying Complex to effectively balance the scalp and reduce sebum. With an effective antidandruff action, it is enriched with a new natural active ingredient, the Ziziphus extract, capable of improving dandruff, and modulating the scalp microbiota

Clarifying and detoxifying shampoo to fight microbial attacks and dandruff to establish a healthy environment for hair growth.Hair and scalp are healthy, flake-free and deep cleansed without causing irritation.

For matte styles with a strong hold. This Is A Strong Moulding clay allows for lets you get creative with hairstyling, providing a long-lasting hold without a sticky or wet-looking finish.

Gentle shampoo that helps maintain the wellbeing of scalp and hair, promoting their longevity.The Renewing system gives softer, shinier and full-bodied hair.

Ideal for tousled, beachy, full bodies look with a mat finish

It nourishes, moisturises and promotes the wellbeing of scalp and hair. It stimulates scalp and hair, making the hair fibre healthy, firm and shiny without weighing the hair down.

For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue.