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Race Ready Nitrates is a cutting-edge nitrate-loading drink mix tailored for endurance athletes. Designed for use 5 days leading up to an event, it capitalises on the cumulative effects of dietary nitrates to enhance oxygen efficiency, blood flow, and athletic stamina.- High-Impact Nitrate Loading: ...

Performance Race Recovery is a complete post-exercise recovery formula that supports multiple systems involved in recovery. This isn’t just a typical protein and carbohydrate blend, it’s a carefully designed combination of nutrients that work together to support not only recovery, but also the b...

Discover the transformative benefits of PURE Performance Race Ready Magnesium, a high-quality, bioavailable magnesium bisglycinate in a convenient capsule form, specifically formulated to support healthy muscle function and relaxation after exercise and supports the body during times of stress.Magne...

Performance Race Recovery is a complete post-exercise recovery formula that supports multiple systems involved in recovery. This isn’t just a typical protein and carbohydrate blend, it’s a carefully designed combination of nutrients that work together to support not only recovery, but also the b...

PURE Performance Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin™. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minim...

PURE Performance Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin™. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minim...

Part of the Em’s family, Em’s Smart Bars deliver nutritious sustenance and energy to go. Perfect to grab when you want to get a move on. Wholesome and delicious, power up your potential with this Smart Bar.

From the Em’s Power Cookies® family, Power Bites™ are your go-to snack for powering up your potential. Small but perfectly formed to deliver nutritious sustenance and energy to go, with these on hand you’ll never bite off more than you can chew. Ideal for busy people, busy parents, active kids. And for sports, work or play.

Fuel X endurance drink mix contains everything you need to stay energized, hydrated, and replenished during training and racing. Each sachet contains 200 calories and can be consumed in one or two servings. Go further for longer, faster with Fuel X!For racing and longer sessions, we recommend Fuel X Pro

Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during longer, lower intensity training and racing, Drink Mix 160 contains 40 grams of carbohydrates when dissolved in 500ml of water. Combine with the full Maurten 160 range to easily calculat...

PeakFuel Energy Gels were designed to provide a great source of compact carbohydrates to provide fast energy during exercise and endurance sports.PeakFuel Energy Gel has been formulated with a unique blend of minerals, sugars, and caffeine to help you reach new heights.With long chain sugars that pr...

PeakFuel Gels were designed to provide a great source of compact carbohydrates to provide fast energy during exercise and endurance sports.PeakFuel Gel has been formulated with a unique blend of minerals, sugars, and caffeine to help you reach new heights.With long chain sugars that provide you with...

PURE Recovery Shake (previously PURE Exercise Recovery) is a premium, natural post-exercise drink powder containing a delicious blend of raw organic cacao powder, milk proteins, New Zealand honey powder and electrolytes. - New formulation with 20 grams of protein per serve- Carbohydrates to replenis...

Part of the Em’s Power Cookies® family, Em’s Bars deliver nutritious sustenance and energy to go. Perfect to grab when you want to get a move on. Wholesome and delicious, power up your potential with this Smart Bar.

From the Em’s Power Cookies® family, Power Bites™ are your go-to snack for powering up your potential. Small but perfectly formed to deliver nutritious sustenance and energy to go, with these on hand you’ll never bite off more than you can chew. Ideal for busy people, busy parents, active kids. And for sports, work or play.

From the Em’s Power Cookies® family, Power Bites™ are your go-to snack for powering up your potential. Small but perfectly formed to deliver nutritious sustenance and energy to go, with these on hand you’ll never bite off more than you can chew. Ideal for busy people, busy parents, active kids. And for sports, work or play.

A 100% natural, delicious tasting energy boost!- 35g BUZZ pouches contain 490KJ of energy to assist you in reaching your goals.- They contain anti-inflammatory properties to aid recovery during/post activity.- Rich in antioxidants, nutritional value and safe for all ages.- BUZZ pouches are a natural...

PURE Whey Protein Concentrate is a premium natural protein powder using New Zealand made whey protein combined with organic vanilla bean powder, Trade Aid organic ceylon cinnamon and sweetened with stevia. - 22g protein per serve- Not sickly sweet or over flavoured- 33 serves per 1Kg pouch, 17 serve...

Part of the Em’s Power Cookies® family, Em’s Bars deliver nutritious sustenance and energy to go. Perfect to grab when you want to get a move on. Wholesome and delicious, power up your potential with this Smart Bar®.

Part of the Em’s Power Cookies® family, Em’s Bars deliver nutritious sustenance and energy to go. Perfect to grab when you want to get a move on. Wholesome and delicious, power up your potential with this Smart Bar®.

From the Em’s Power Cookies® family, Power Bites™ are your go-to snack for powering up your potential. Small but perfectly formed to deliver nutritious sustenance and energy to go, with these on hand you’ll never bite off more than you can chew. Ideal for busy people, busy parents, active kids. And for sports, work or play.

PURE Performance Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin™. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minim...

Electrolyte Replenishment. Refreshing TasteGU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improved performance and recovery. Each drink tab contains just 10 calories, in addition to 320 milligrams of sodium and 55 milligrams of potassium to help maintain fluid balance and delay fatigue by replacing electrolytes depleted during exercise.

Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance...