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The HORI label was created in 2012 and since has been the centre of much artistic and social debate. One of New Zealand's most controversial Mori artist
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  • $120 +
    E HOA CREW
    E Hoa CrewBack by popular demand.A special re-release for Mahuru Māori - Māori Language Month, we bring back the infamous E HOA! That’s right FRIENDS !The meaning of E hoa is friend, it can be used when greeting someone, like saying hello. E hoa Mā can be used when greeting more than one friend...
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  • $69 +
    E HOA TEE
    E Hoa TeeBack by popular demand.A special re-release for Mahuru Māori - Māori Language Month, we bring back the infamous E HOA! That’s right FRIENDS !The meaning of E hoa is friend, it can be used when greeting someone, like saying hello. E hoa Mā can be used when greeting more than one friend....
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  • $250 +
    HĀKETE KIRIHUNA
    One of our very first tohu. The flags represent 2 / people 2 worlds - both Māori and Pākehā being here together. The guns represent the battles and blood that has been shed between both of our cultures, and the joining of the 2 through Te Tiriti O Waitangi, bringing both worlds and peoples togeth...
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  • $160 +
    WĒKETE KIRIHUNA
    One of our very first tohu. The flags represent 2 / people 2 worlds - both Māori and Pākehā being here together. The guns represent the battles and blood that has been shed between both of our cultures, and the joining of the 2 through Te Tiriti O Waitangi, bringing both worlds and peoples togeth...
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  • $69 +
    WHY TANGI BE HAPPY HEAVY FADED TEE
    Why Tangi Be Happy Faded TeeFrom Sleep to Street, our Guns 'n' Flags goodness has got you covered again this Raumati.One of our very first tohu, the flags represent 2 / people 2 worlds - both Māori and Pākehā being put together. The guns represent the battles and blood that has been shed between ...
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  • $60 +
    WHY TANGI BE HAPPY HEAVY FADED TANK
    Why Tangi Be Happy Faded TankFrom Sleep to Street, our Guns 'n' Flags goodness has got you covered again this Raumati.One of our very first tohu, the flags represent 2 / people 2 worlds - both Māori and Pākehā being put together. The guns represent the battles and blood that has been shed between...
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  • $120 +
    WHY TANGI BE HAPPY FADED ZIP HOOD
    Why Tangi Be Happy Faded Zip HoodFrom Sleep to Street, our fleecy Armour goodness has got you covered all year round.One of our very first tohu, the flags represent 2 / people 2 worlds - both Māori and Pākehā being put together. The guns represent the battles and blood that has been shed between ...
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  • $69 +
    WHY TANGI BE HAPPY FADED SHORTS
    Why Tangi Be Happy Heavy Faded ShortsFrom Sleep to Street, our Guns 'n' Flags goodness has got you covered again this Raumati.One of our very first tohu, the flags represent 2 / people 2 worlds - both Māori and Pākehā being put together. The guns represent the battles and blood that has been shed...
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  • $35 +
    SOVEREIGN TEA TOWEL
    Made for that person or politician that needs to be reminded that we never ceded our sovereignty.The sovereign tea towel will do wonders in the kitchen or the beehive just make sure who ever you buy this for knows how to swing it at the marae.the sovereign tea towel drys better when wet , and can be used to dry that favourite imaginary cup at any whare kai.
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  • $69 +
    KARAWHIUA TEE 2025
    Karawhiua tee - humblely modelled by the so called "koti" himself. Handsome horiKarawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko at the festival, or for our whānau who couldn't make it this year, we got you e hoa ma!Available in Black or White with Red Screen Print180 GSM 100% Combed CottonMid-Weight Relaxed Fit
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  • $80 +
    KARAWHIUA TAMARIKI SHORTS 2025
    Karawhiua is for the kids - kids shorts that will make the kids own those knee drops from doomKarawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko at the festival, or for our whānau who couldn't make it this year, we got you e hoa ma!Light weight and durable Pinhole Ultra Mesh with red embroidery
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  • $95 +
    KARAWHIUA SHORTS 2025
    It's no secret hori loves a short (Tarau poto) and has thrashed the "pants" of the only 2 pairs he owns. hence why we are Introducing the camo karawhiua short for those knee drops of doomKarawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko ...
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  • $80 +
    KARAWHIUA TAMARIKI SINGLET 2025
    Camo singlet for those Rangatahi who aspire to be as good as Hori on the kapahaka stage.. heads up its not that hardKarawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko at the festival, or for our whānau who couldn't make it this year, we got you e hoa ma!Light weight and durable Pinhole Ultra Mesh with red detailing
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  • $50 +
    KARAWHIUA TAMARIKI TEE 2025
    Karawhiua is for the kids - iconic karawhiua tee in black and white with red screen printKarawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko at the festival, or for our whānau who couldn't make it this year, we got you e hoa ma!180 GSM 100% Combed CottonMid-Weight Relaxed Fit
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  • $95 +
    KARAWHIUA SINGLET 2025
    Karawhiua singlet with the iconic hori "drop knee Image"go on get the guns out one more time before the summer ends.Karawhiua is a limited edition collection in celebration of Te Matatini 2025. Whether you come a long to tautoko at the festival, or for our whānau who couldn't make it this year, we ...
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  • $195 +
    PUANGA HORI JACKET
    Puanga Hori JacketA Chore Canvas jacket embroidered with "Hori" and "Puanga Hori" tohu on the front, and featuring the Poho Kererū tohu boldly embroidered on the back — because this kaitiaki always has your back.The kererū, often called te manu o te tau (the bird of the new year), plays a key ro...
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  • $69 +
    POHO KERERU TEE
    POHO KERERŪ TEE – Wear the feeling.“Poho kererū ana" is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.The kererū is also te manu o te tau - the bird of the new year , when puanga is at its brightest the miro trees berries are at its ri...
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  • $160 +
    POHO KERERU HOODIE
    – Wear the feeling.“Poho kererū ana" is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.Te kererū - te manu o te tau / the bird of the new year - this tohu or key indicator usually happens when puanga is at its brightest the miro berries ...
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  • $50 +
    PUANGA HORI BEANIE
    - A comfy black Cable beanie with the classic HORI tohu on the front and featuring our PUANGA HORI design on the back.
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  • $95 +
    PUANGA HORI PERETE (Beret)
    Te perete mā Punga - Beretmade in collaboration with the Hatman and Hills HatsSharp, sleek, and stitched with OUR NAVIGATION manu
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  • $150 +
    POHO KERERU CREW
    “Poho kererū ana" is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.Te kererū - te manu o te tau / the bird of the new year - this tohu or key indicator usually happens when puanga is at its brightest the miro berries of the koramiro tree ...
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  • $50 +
    KIDS POHO KERERU TEE
    POHO KERERŪ KIDS TEE – Wear the feeling.“Poho kererū ana" is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.Te kererū - te manu o te tau / the bird of the new year - this tohu or key indicator usually happens when puanga is at its brigh...
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  • $80 +
    POHO KERERU TRACK PANTS
    POHO KERERŪ TRACKIES – Wear the feeling.“Poho kererū ana" is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.This trackie carries that same energy. It's a statement piece that reminds you to stand tall in who you are and where you come from.
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  • $120 +
    HORI HEAVY HOOD
    Comes in 3 color options PANGO / BLACK , KIWIKIWI / GREY , and NATURAL.This hoodie is the one you reach for when it’s cold out and you need something solid.The built for warmth, comfort, and long-lasting wear. Made from 500gsm 100% Cotton French Terry, it’s thick, soft, and made to handle daily ...
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