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We are New Zealand's favourite online store that sell kids clothes, toys and room decor from ages newborn to 14 years
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  • $99.95 +
    ELMA - BIRDIE DRESS PERIWINKLE DOT
    Birdie Dress - Periwinkle DotCrafted in our playful Periwinkle Dot, the Birdie Dress is made for fun-filled days - from birthday parties to picnics in the sunshine. With its Peter Pan collar, puff sleeves, delicate ruffles, and back button fastening, this sweet silhouette is full of nostalgic charm....
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  • $109.95 +
    ELMA - BETSY PLAYSUIT PRIMROSE MEADOW
    Betsy Playsuit - Primrose MeadowThe Betsy Playsuit is a sweet summer favourite, perfect for sun-filled days. Crafted in our Primrose Meadow floral, a beautifully soft Japanese-milled cotton, it features adjustable shoulder ties and front patch pockets. Lovely worn on its own or layered over a blouse...
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  • $89.95 +
    ELMA - RUDY BLOUSE BLUEBELL CHECK
    Rudy Blouse - Bluebell CheckMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Peter Pan collar, and three ties at the back for a playful touch. Designed with an easy, comfortable fit and a full, gathered top...
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  • $99.95 +
    ELMA - EMILY SKIRT PERIWINKLE DOT
    Emily Skirt - Periwinkle DotSweet and timeless, the Emily Skirt is crafted in our beautiful Periwinkle Dot cotton. Designed with an A-line silhouette, it features a double-tiered hem trimmed with lace. The elasticated waist and drawstring ensure a comfortable and easy fit. Perfect paired with the ma...
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  • $139.95 +
    ELMA - COLETTE DRESS PRIMROSE MEADOW
    Colette Dress - Primrose MeadowOur vintage inspired Colette Dress is crafted in our Primrose Meadow floral, a beautiful Japanese-milled cotton. Designed with a sweet Peter Pan collar and three ties down the centre back, this timeless piece combines charm with ease. The relaxed fit and full gathered ...
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  • $119.95 +
    ELMA - RUDY BLOUSE PRIMROSE MEADOW
    Rudy Blouse - Primrose MeadowMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Peter Pan collar, and three ties at the back for a playful touch. Designed with an easy, comfortable fit and a full, gathered to...
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  • $89.95 +
    ELMA - JUNIPER BLOUSE PERIWINKLE DOT
    Juniper Blouse - Periwinkle DotA sweet and playful blouse, beautifully crafted in our Periwinkle Dot cotton. Featuring a frill-edged Peter Pan collar and puff sleeves, finished with a row of shell buttons down the centre front with frill detailing.Pair with the Emily Skirt sweetest matching set.100%...
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  • $139.95 +
    ELMA - CELESTE DRESS BABY BLUE GINGHAM
    The Celeste Dress is crafted from soft baby blue gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet puff sleeves and a row of buttons down the back, this fully lined style is as comfortable as it is charming.Lovingly made by hand for us in Vietnam, ea...
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  • $139.95 +
    ELMA - TABITHA DRESS DITSY FLORAL
    Description:Our vintage inspired Tabitha Dress is crafted in our Ditsy Floral, a beautiful Japanese cotton poplin.Featuring a Peter Pan collar and three ties down the centre back, and full length puff sleeves. The skirt is generously gathered giving a lovely full shape that sits just below the knee,...
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  • $109.95 +
    ELMA - FRANCIE BLOUSE DITSY FLORAL
    Description: The Francie Blouse is beautifully crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. Featuring a soft and billowy silhouette with full length puffed sleeves. Finished with a row of shell buttons down the centre front.Pair with the matching Maple Pants, for the sweetest day...
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  • $99.95 +
    ELMA - MAPLE PANTS DITSY FLORAL
    Description:The Maple Pants are the perfect everyday pant for your little one, beautifully crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. This easy pull-on style features a drawstring and elastic waist, and tapered leg with contrast hem detail. Finished with side pockets for keepin...
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  • $119.95 +
    ELMA - AMELIA DRESS WITH LINING MINI DAISY EMBROIDED COTTON
    Description: The Amelia Dress features the sweetest silhouette and lovely details, crafted in our Mini Daisy embroidered cotton. The Peter Pan collar and puffed full-length sleeves are trimmed with flat ruffles, finished with a row of mother of pearl shell buttons down the centre back for ease getti...
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  • $99.95 +
    ELMA - FRANCIE BLOUSE MINI DAISY EMBRIODED COTTON
    DescriptionThe Francie Blouse is beautifully crafted in our Mini Daisy embroidered cotton. Featuring a soft and billowy silhouette with full length puffed sleeves. Finished with a row of shell buttons down the centre front,100% CottonElowen is 5 years old, wearing size 5.Body Length: 1yr 38.15cm, 2y...
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  • $139.95 +
    ELMA - TABITHA DRESS NELL, ANNIE & MAY LIBERTY PRINT
    Description: Our vintage inspired Tabitha Dress is crafted in the beautiful 'Nell, Annie & May' floral print from Liberty.Featuring a Peter Pan collar and three ties down the centre back, and full length puffed sleeves. The skirt is generously gathered giving a lovely full shape that sits just below...
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  • $139.95 +
    ELMA - FLORENCE DRESS NELL, ANNIE & MAY LIBERTY PRINT
    Description: Crafted in the lovely 'Nell, Annie & May' floral print from Liberty, this keepsake piece is sure to become a favorite for any occasion. Softly gathered across the front and back chest, falling to below the knee for extra length to grow. The neckline is graced with petite ruffles adding ...
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  • $99.95 +
    ELMA - MARIGOLD BLOUSE CORNFLOWER GINGHAM
    Our most loved Marigold Blouse this season, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Sweet and feminine, featuring soft gathers across the front and back neckline creating a loose and billowy silhouette. The bracelet length sleeves and ruffle collar are adorned with a sc...
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  • $89.95 +
    ELMA - HARRIET TROUSER CORNFLOWER GINGHAM
    The perfect everyday pant for girls and boys, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Destined to become a daily wardrobe staple, with a relaxed cut offering freedom to move and comfort. Featuring an elastic waistband for ease, and front pleats adding detail and structu...
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  • $15 +
    ELMA BOW SCRUNCHIE- LIBERTY VERONICA
    BOW SCRUNCHIE IN LIBERTY VERONICA PRINTThe sweetest Bow Scrunchie to complete your little ones outfit.Made in the beautiful ‘Veronica’Liberty Print.OEKO-TEX Certified 100% Tana Lawn Cotton.A little bit about Liberty Fabrics:Each Liberty print is made with the utmost artistry, designed in London,...
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  • $89.95 +
    ELMA - BETSY PLAYSUIT BLUEBELL CHECK
    This charming little playsuit is perfect for slipping into on a hot summer's day. Crafted in our beautifully soft Bluebell Check, the Betsy Playsuit features adjustable straps that tie in bows at the shoulders and front patch pockets. Perfect worn alone or layered over a blouse or t-shirt.100% Cotto...
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  • $129.95 +
    ELMA - BONNIE DRESS LIBERTY SADIE ROSE
    The Bonnie Dress features the sweetest silhouette and lovely details. Crafted in the beautiful Liberty 'Sadie Rose' Print Tana Lawn Cotton, this keepsake piece is sure to become a favorite for any occasion.With soft gathers across the front and back, the easy fitting shape leaves plenty of room for ...
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  • $89.95 +
    ELMA - DUNE BLOUSE FOLK CHECK
    Sweet and playful, our Dune Blouse this season, beautifully crafted in our Folk Check cotton. Featuring subtly puffed sleeves and Peter Pan collar trimmed with petite ruffles, and soft gathers across the back yoke.Finished with a row of shell buttons down the centre front.Pair with the Penny Shorts ...
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  • $119.95 +
    ELMA - FLEUR BLOUSE LIBERTY VIGERS SKETCH
    Sweet and feminine, the Fleur Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from Liberty Fabrics' Vigers Sketch floral, it features short puffed sleeves, shell buttons, and delicate lace down the centre front. Soft gathers at the front and back neckline create a...
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  • $129.95 +
    ELMA - IRIS DRESS LIBERTY SADIE ROSE
    Crafted in the lovely 'Sadie Rose' floral print from Liberty, this keepsake piece is sure to become a favourite for any occasion. Softly gathered across the front and back chest, falling to below the knee for extra length to grow. The neckline is graced with petite ruffles adding to its nostalgic ch...
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  • $79.95 +
    ELMA - LOLA SHORTS BLUEBELL CHECK
    The Lola Shorts are the perfect summer staple that your little one will love. Crafted in our beautiful Bluebell Check, adorned with the sweetest scalloped hem. Featuring an easy, relaxed fit with pull on elastic waist and drawstring, and side pockets.100% CottonTia is 113cm wearing size 5.Measuremen...
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