Chapter 5: Manipulation - eBook (2025 Edition)

The first half of the chapter focuses on decision-making and is designed to cover the topic of “thinking and learning" in the Learning and Cognition context. You’ll learn more about the ways we take mental shortcuts and how these can be manipulated. We’ll then focus on learning, including social learning, operant conditioning and classical conditioning.

Download this 6 lesson chapter as a PDF eBook.

LESSONS

1. Compliance Techniques

1.1 Reciprocity

2. The Dual Processing Model

2.1 System One and System Two

3. Cognitive Biases

3.1 Anchoring bias

3.2 Confirmation bias

4. Operant Conditioning

4.1 Rewards and Punishments

4.2 Schedules of Reinforcement

5. Classical Conditioning

5.1 Pavlov’s Dogs

5.2 Fear Conditioning

6. Social Learning Theory

6.1 Entertainment-education