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Ballyhoo – The Ultimate Bait for Big Pelagics!Meet the Ballyhoo – the bigger, tougher cousin of the piper, and a must-have bait when you’re chasing hard-fighting pelagics or looking to hook up from the rocks.Perfect as a whole bait, Ballyhoo holds up beautifully when trolling offshore or sendi...

Extra Large Redbolt Squid – The Ultimate Swordfish Bait!When only the best will do, Redbolt delivers. Our Extra Large Redbolt Squid is the pinnacle bait for targeting the elusive and powerful swordfish – the true gladiator of the deep.Hand-selected for size, durability, and natural presentation...

Cut the Slab. Hook the Beast. Land the Monster.When you're chasing big moochers , you need a bait that can go the distance — and nothing beats a fresh slab of bonito. Tough, oily, and packed with scent, bonito is the go-to choice for serious anglers looking to land serious fish.Slice off a slab, h...

Bullet Tuna – The Deep Drop Game Changer!Ready to target deep sea giants like hapuka, bass, and bluenose? Load up with Bullet Tuna – the premium bait built for battles in the depths.With its firm texture and high oil content, Bullet Tuna sends out a strong scent trail that gets noticed in the da...

Trevally – Or Trev, if you’re mates.Bite gone quiet? Don’t pack up – pull out the secret weapon from your chilly bin: locally sourced Trevally.Tough as Fred Dagg’s Redbands, this bait can take a beating and still stay on the hook, making it the perfect backup plan (or Plan A!) when the fis...

Anchovies Are the Ultimate Bait for FishingWhen it comes to surfcasting off the beach or fishing from the rocks, you want a bait that works—and anchovies tick every box.Anchovies are packed with natural oils and a strong scent trail that travels quickly through the water, drawing fish in from a di...