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Blue mackerel are an incredibly versatile baitfish that is Great Snapper and Kingi bait. They are firm and oily, and stay on the hook better than pilchards or anchovies. They are commonly rigged whole, butterflied, or Split down the middle to increase your odds

Bonito is a soft, oily bait fish that creates a strong scent trail in the water, drawing fish right to your hook. A long-standing favourite among fishermen. Great for targeting both inshore and offshore species, bonito can be used on a variety of different rigs in any depth of water.These bonito are...

Piper, also called garfish, are usually rigged whole to target kingfish and other predatory fish. They’re also great for snapper fishing and long line sets

Bullet Tuna is meaty and oily, and releases a strong and effective scent trail in the water. It can be rigged whole to target big predatory game fish, or cut up for smaller species like snapper.

Salt ice is colder and melts slower than fresh/party ice, keeping your bait and your catch chilled for longer.

It all started with a hook. This hook. The original Black Magic suicide/J style hook is designed to catch anything from bait fish to marlin; and everything in between.FeaturesBlack magic's KS hooks are manufactured from a heavier wire gauge than most other brands; meaning they are not crushed or bro...

200lb30m1.40mm

Pilchard is a soft, oily baitfish that is often rigged as a half or whole fish directly on the hook. They are fantastic for targeting snapper, or dropping into a workup to catch kingfish and other predatory fish. These Salty Dog pilchards are caught in New Zealand, and are of truly superior quality compared to imported pilchards.

Mullet is a popular bait fish, used for targeting a variety of species, including snapper. It is especially known for its oily flesh, making it a great bait choice for both boat fishing and surfcasting. Its tough skin helps it stay on the hook longer.

Mullet is a popular bait fish, used for targeting a variety of species, including snapper. It is especially known for its oily flesh, making it a great bait choice for both boat fishing and surfcasting. Its tough skin helps it stay on the hook longer.

Ideal for wharf, surf and rock fishing. The sealed bucket contains the smell.

The Black Magic KL Black Series Circle Hooks are extremely versatile self-setting hooks that are used for rigging dead or live baits. A cross between a 'longline' hook and a wide gap or kahle. Leave the drag on and fish hook themselves. These hooks are perfect when fishing for Bluenose; Hapuka; Snap...

Ideal for joining your terminal end to your main line. The rotational capacity of the barrel prevents line twists.

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feeding hard, or when you're fishing in shallow water.

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

Ideal for any size fish. Black Magic's Wasabi Suicide hooks are ideal for most styles of saltwater fishing if you like to strike your fish. They're made in Japan from high quality carbon steel and the points are chemically sharpened. Suicide style hooks are very effective when the fish aren't feedin...

The Berley Bag works by slowly releasing irresistible scents that attract fish to your boat. This berley sack is made of a strong nylon material that keeps your bait secure.Features: - Slowly releases irresistible scents that attract fish to your boat- Strong nylon material that keeps your bait secu...

Micro Flipper jigs are ideal for shallow water jigging; or when bait fish around; and are perfect for targeting snapper; gurnard; flathead; kahawai/Australian salmon and smaller kingfish.The tail weighted design makes these jigs perfect for casting; meaning they can be used when fishing off the boat...

80lb30m0.90mm

Ideal for joining your terminal end to your main line. The rotational capacity of the barrel prevents line twists.