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True. is a local curator of NZ & international fashion for men + women - offering collections which celebrate unique designs, ethical production & elevated quality. The finest quality fabrics & craftsmanship undertaken by our brands are how we achieve the quintessential feel, shape & design of everything in store
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  • $829 +
    Day Snakey Mino Dress
    This sleeveless, ankle-length dress features an A-line flare in the skirt, zip closure at the back, and V-neck. There is ruching at the sides and middle of the body. The fabric has some stretch to it for a comfortable and flattering fit. The dress has a slight shine, giving it an ethereal glow. To w...
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  • $399 +
    Day Black Vibe Top
    This slim-fitting top features a semi-sheer finish, flared sleeves, and ribbed texture. Pair it with a leather skirt for a chic outfit.Style no.: DAY65244249Color: BlackQuality: 100%Wool
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  • $475 +
    Day Brilliant White Stella Shirt
    This crisp button-up top features an embroidered logo at the chest, a rounded hem, and oversized cuffs. Tuck this top into dark-wash jeans or an A-line skirt for a look that’s stylish and timeless.Style no.: DAY65244141Color: Brilliant WhiteQuality: 100% Cotton
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  • $1,090 +
    Day Chinchilla Serenity Jacket
    This chic long trench coat features a classic silhouette with snap button closures and a flattering waist tie for an adjustable fit. Fully lined for comfort and structure. Pair it with dark-wash denim for a look that’s both cool and collected.Quality: 100% cotton
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  • $545 +
    DAY Light Blue Adwin Shirt
    This crisp button-up shirt features a rounded and dipped hem, slits at the sides, and buttons down the back as well as front. The shirt has an oversized fit.100% Cotton
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  • $1,109 +
    DAY Caramel Café Andreas Shirt
    This suede button-up shirt features snap button closures and a patch pocket on the front. There are slits on the sides. The shirt is unlined and has an oversized fit.100% Geniune Leather
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  • $409 +
    DAY Potting Soil Mariana Top
    This soft top features a crew neck and a ribbed texture. The top is fitted.100% Merino Wool
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  • $1,579 +
    DAY Elmwood Francie Jacket
    This leather jacket features a contrast collar, button closures, and patch pockets on the front. The jacket is fully lined and has a regular fit.100% geniune leather
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  • $1,320 +
    DAY Black Gloria Coat
    This wool coat features large button closures, a notched lapel, two side pockets, and one chest pocket. The coat is unlined.50% wool 50% polyester
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  • $1,320 +
    DAY Beige Melange Gloria Coat
    This wool coat features large button closures, a notched lapel, two side pockets, and one chest pocket. The coat is unlined.50% wool 50% polyester
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  • $592 +
    DAY Pisachio Shell Reyne Blouse
    This long-sleeve top features a button closure with a keyhole opening in the back. The top has an open weave making it semi-sheer. The top has a regular fit and slightly cropped silhouette.100% Polyester
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  • $496 +
    DAY Fluid Stripes Lea Shirt
    This button-up shirt features wide sleeves with buttoned cuffs and slits at the sides. The shirt has an oversized fit.50% Viscose (LENZING ECOVERO™) 50% Viscose
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  • $539 +
    DAY Black Gabardine Classic Lady Pants
    These high-rise, straight-leg trousers have a zip fly and pockets at the sides. The trousers have a regular fit and cropped length.100% Polyester
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  • $669 +
    DAY Almond Melange Jordane Cardigan
    This thick cardigan has large button closures and a V-neck. There is ribbing at the neck, wrists, and hem. The cardigan has an oversized fit.100% Wool
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  • $536 +
    DAY Blue Melange Jordane Cardigan
    This thick cardigan has large button closures and a V-neck. There is ribbing at the neck, wrists, and hem. The cardigan has an oversized fit.100% Wool
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  • $512 +
    DAY Blue Melange Pullover
    This thick, soft jumper features ribbing at the neck, hem, and wrists. The jumper has a slightly oversized fit.100% Wool
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  • $289 +
    DAY Bright White Drew Top
    This t-shirt features dropped shoulders and a crew neck. There’s a logo at the back of the neck This t-shirt has a loose fit.100% cotton
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  • $1,039 +
    Day Dark Sapphire Emmett Coat
    The DAY Emmett Puffer Jacket in dark sapphire is a cosy, quilted puffer with an oversized fit, featuring a removable hood, zip closure, drawstring hem, and side pockets for practical, stylish warmth.Take your usual size.100% nylon
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  • $649 +
    Day Chocolate Plum Francine Waistcoat
    This waistcoat features a deep V-neck, large bauble button closure, and a chest pocket. There are slits at the sides and a long opening in the back that has a button closure in the middle. The waistcoat is fully lined and has a loose fit.50% Wool 47% polyester 3% Elasthane
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  • $649 +
    Day Chocolate Plum Liliane Pant
    These mid-rise, straight-leg trousers feature a zip fly with a hook closure and widen slightly at the hem. The trousers have a regular fit.50% Wool 47% polyester 3% Elasthane
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  • $599 +
    DAY Quarry Josie Pullover
    A soft, thick jumper made from a wool, alpaca, and recycled polyester blend. There is ribbing at the neck, hem, and wrists, as well as a dipped hem. This jumper has an oversized fit.32% Alpaca 32% Merino wool 30% Polyester (recycled) 6% elastane
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  • $1,289 +
    DAY Black Elly Blazer
    This double-breasted blazer features padded shoulders, a notched lapel, and a long slit in the back. There are pockets on the front, chest, and interior. The blazer is long and oversized.54% polyester 44% wool 2% elastane
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  • $989 +
    DAY Black Mabella Lamb Stretch Pant
    These high-rise leather trousers have an elasticated waistband and visible paneling throughout. They are unlined. Wear with a thin knit for a casually elegant look.100% genuine lamb leather
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  • $432 +
    DAY Star White Scott Soft Canvas Twill Pant
    These thick cotton trousers have a mid-raise waist, wide legs, and snap button closure fly. There are pockets at the sides and back. These trousers have a loose fit.100% Cotton
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