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True. is a local curator of NZ & international fashion for men + women - offering collections which celebrate unique designs, ethical production & elevated quality. The finest quality fabrics & craftsmanship undertaken by our brands are how we achieve the quintessential feel, shape & design of everything in store
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  • $719 +
    Yu Mei Black deer Nappa Phoebe Bucket
    Designed to fit two Penguin novels and then some, Phoebe’s circular base ensures enough space for your iPhone, Matt Glasses case, wallet and Key Fob.Specs:Bag: H24cm W18cm D15cmStrap 97-118cm
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  • $1,190 +
    Yu Mei Echo Deer Nappa Jane Bag
    The Jane Bag has an elegant crescent-shaped opening created by twin panelling. Crafted from premium deer nappa with recycled suede lining, Jane is semi-structured with a timeless feel. Featuring signature Yu Mei hardware and an adjustable strap. A large, semi-structured tote bag with dual panelling...
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  • $799 +
    Yu Mei Cream Lambskin Joan Bag
    Joan has an elegant crescent-shaped opening created by twin panelling. Crafted from premium lambskin with recycled suede lining, Joan is a semi-structured crossbody with a timeless feel. It features signature Yu Mei hardware and an adjustable strap. A half-sized version of the Jane bag.SpecsH22.5cm...
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  • $790 +
    Yu Mei Eclipse Navy Lambskin Phoebe Bucket Bag
    The Phoebe Bucket is intelligent, refined and fun.Designed to fit two novels; a sleek covered button closure, detachable zipped inner section, and circular base finish this perfectly balanced style.Premium lambskin exteriorRecycled suede liningAdjustable strap with custom buckle fastening1 x detacha...
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  • $599 +
    Yu Mei Eclipse Navy Lambskin Georgie Bag
    A compact cross-body bag in premium lambskin. Designed to carry light essentials and keep its wearer hands-free, it features a snap close, card slots, and phone compartment.Premium lambskinRecycled suede liningMagnetic closureAdjustable strap with custom buckle fastening3 x internal card slots1 x fr...
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  • $69 +
    Yu Mei Eclipse Navy Lambskin Key Fob
    Clips into any of our larger style bags with d-links, so you never have to fumble for your keys again.Premium lambskinCustom Yu Mei branded clipHeight 15.5cmWidth 1.5cm
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  • $599 +
    Yu Mei Molasses Georgie Bag
    A compact crossbody bag in premium Lambskin with recycled suede lining. Designed to carry light essentials and keep its wearer hands-free, it features a snap close, card slots, and phone compartment.
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  • $759 +
    Yu Mei Molasses Brooke Bag
    A smaller version of the Charlie Bag, Brooke can be worn baguette style by folding the strap extension in,or extending the strap out to wear her crossbody for ultimate hands-free ease.
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  • $1,495 +
    Yu Mei Molasses Teresa Tote
    Designed for fuss-free commuting the Teresa Tote is a deep bucket style with interior hanging pocket and toggle closure.A bonded strap gives the Teresa a minimal, sleek appearance, making it a covetable work or overnight bag.
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  • $959 +
    Yu Mei Sand Stone Suede Bobby Bag
    Named after the smallest member of the Yu Mei family, the Bobby Bag is a unique baguette style that works belt detailing through a semi-rectangular, slouchy shape. It features Yu Mei signature triangle panels, hand-tack detailing, and custom chrome hardware.
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  • $959 +
    Yu Mei Sand Stone Suede Joan Bag
    A half-sized version of the Jane bag. Joan has an elegant crescent-shaped opening created by twin panelling. Crafted from premium calfskin suede with recycled suede lining, Joan is a semi-structured crossbody with a timeless feel. It features signature Yu Mei hardware and an adjustable strap.
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  • $1,695 +
    Yu Mei Molasses Claudia Tote
    An oversized version of the Milly bag, Claudia features clip-together side panels, a hanging interior pocket, and a travel sleeve that slides over suitcase handles. With a zippable bottom, this sleeve converts into an external compartment.Premium New Zealand deer nappaBonded faux suede liningCustom...
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  • $189 +
    Yu Mei Black Croc Frank Cardholder
    The Frank is a versaltile cardholder with a zipped edge. Frank slips discreetly into a pocket, and features four card slots and compartments for notes and coins. Rendered in premium croc-embossed cowhide.
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  • $195 +
    Yu Mei Black Croc Youhan Cardholder
    Youhan is a large-format cardholder designed for travel. Four card slots and three larger compartments discreetly house a passport, metro cards and foreign banknotes. Steeped in heritage, this wallet slips beautifully into the inside pocket of your overcoat.
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  • $590 +
    Yu Mei Black Croc Keriana Clutch
    The Keriana Clutch is a versatile evening bag with compact dimensions and a soft silhouette. A removable strap allows her to be styled cross body, baguette or carried as a clutch
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  • $69 +
    Yu Mei Black Croc Key Fob
    Key fob with custom Yu Mei hardware. Clips into any of our larger styles with d-links, so you never have to fumble for your keys again.
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  • $559 +
    Yu Mei Black Suede Vi Bag
    A woman ahead of her time, Vi is an independent thinker who’s unafraid of fun. This perfect party bag is designed in Vi’s honour, ready to take you dancing through the night. Featuring an internal cardslot and adjustable strap.
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  • $1,995 +
    Yu Mei Black Suede Teresa Tote
    Designed for fuss-free commuting the Teresa Tote is a deep bucket style with interior hanging pocket and toggle closure.A bonded strap gives the Teresa a minimal, sleek appearance, making it a covetable work or overnight bag.
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  • $395 +
    Yu Mei Half Green Nylon Medium Utility Bag
    A modern take on the Braidy Bag, engineered in ECONYL® regenerated nylon. Designed to carry a 16 inch laptop, lunchbox and the kitchen sink, this robust bag will accompany you on life’s many adventures. The UTILITY Braidy pairs with our Medium Organiser. Specs: H 34cm, W 39.5cm, D 14cm Strap: 65c...
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  • $395 +
    Yu Mei Black Nylon Medium Utility Bag
    A modern take on the Braidy Bag, engineered in ECONYL® regenerated nylon. Designed to carry a 16 inch laptop, lunchbox and the kitchen sink, this robust bag will accompany you on life’s many adventures. The UTILITY Braidy pairs with our Medium Organiser. Specs: H 34cm, W 39.5cm, D 14cm Strap: 65c...
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  • $395 +
    Yu Mei Fir Green Nylon Medium Utility Bag
    A modern take on the Braidy Bag, engineered in ECONYL® regenerated nylon. Designed to carry a 16 inch laptop, lunchbox and the kitchen sink, this robust bag will accompany you on life’s many adventures. The UTILITY Braidy pairs with our Medium Organiser. Specs: H 34cm, W 39.5cm, D 14cm Strap: 65c...
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  • $395 +
    Yu Mei Coffee Bean Nylon Medium Utility Bag
    A modern take on the Braidy Bag, engineered in ECONYL® regenerated nylon. Designed to carry a 16 inch laptop, lunchbox and the kitchen sink, this robust bag will accompany you on life’s many adventures. The UTILITY Braidy pairs with our Medium Organiser. Specs: H 34cm, W 39.5cm, D 14cm Strap: 65c...
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  • $325 +
    Yu Mei Fir Green Nylon Small Utility Bag
    A compact iteration of the Braidy Bag, crafted in ECONYL® regenerated nylon. Compact and roomy, the Small UTILITY Braidy conveniently fits your phone, glasses, wallet and keys. Specs: H 19.5cm, W 22.5cm, D 10.5cm Strap: 65cm
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  • $325 +
    Yu Mei Black Nylon Small Utility Bag
    A compact iteration of the Braidy Bag, crafted in ECONYL® regenerated nylon. Compact and roomy, the Small UTILITY Braidy conveniently fits your phone, glasses, wallet and keys. Specs: H 19.5cm, W 22.5cm, D 10.5cm Strap: 65cm
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