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$129Sweat Crew - Washed NavyArriving week of March 2nd Crafted from midweight 100% cotton fleece, this Sweat Crew has been garment-dyed and enzyme washed for a relaxed feel and subtle worn-in look. It’s a regular fit with refined details - an easy everyday layer with just the right amount of character.- 100% Cotton- 330gsm-...Buy from Store 0 0 -
$79Royal Rangitoto Golf Club Classic Tee - WhiteAuckland’s oldest golf club and its youngest volcano. With bunkers carved from scoria, lava lakes for water hazards, and some of the bumpiest greens in the southern hemisphere, it’ll test even the most seasoned golfers. A must-play for those who like their fairways dusty, dry, and just a little...Buy from Store 0 0 -
$179Straight Leg Jean - IndigoExpertly crafted with a relaxed fit, these straight leg jeans are a classic wardrobe staple. The washed black denim and silver hardware add a touch of timeless style, while the stretch fabric ensures all-day comfort. These jeans will quickly become your new go-to favourite. - 97% Cotton - 3% Spandex...Buy from Store 0 0 -
$79Dad Cap - The Royal Rangitoto Golf Club NavyAuckland’s oldest golf club and its youngest volcano. With bunkers carved from scoria and some of the bumpiest greens in the southern hemisphere, it’ll test even the most seasoned golfers. A must-play for those who like their fairways dusty, dry, and just a little bit dormant. Crafted out of cot...Buy from Store 0 0 -
$79Dad Cap - Waiheke Slopes CreamIt’s always snowing on Waiheke. New Zealand’s premier white-capped slopes promise an alpine escape like no other. Trade your ski poles for a stemmed glass and settle into après at its finest, unmatched anywhere in the southern hemisphere. Fine vintages, endless powder (grapes), and the most sce...Buy from Store 0 0 -
$79Dad Cap - Waiheke SlopesIt’s always snowing on Waiheke. New Zealand’s premier white-capped slopes promise an alpine escape like no other. Trade your ski poles for a stemmed glass and settle into après at its finest, unmatched anywhere in the southern hemisphere. Fine vintages, endless powder (grapes), and the most sce...Buy from Store 0 0 -
$249Pocket Overshirt - NavyArriving week of March 2nd With an unlined finish, the Pocket Overshirt is the ideal year-round layer. Chest pocket add's a subtle utility feel, while a hidden zip pocket in the side seam keeps things practical. Made from a Tencel-cotton blend with a premium soft handfeel and natural drape.- Unlined...Buy from Store 0 0 -
$329Mechanic Jacket - Forest CheckArriving week of March 2ndOur modern take on a traditional style mechanic workwear jacket. Taking inspiration from the shorter-length style used in workwear pieces and modernising it with premium finishes. It’s the perfect jacket to dress up but looks equally great with some jeans and a tee.- 70%...Buy from Store 0 0 -
$149Button Down Shirt - Navy StripeArriving week of Feb 16thThe Asuwere Button Down delivers understated sophistication in a midweight striped cotton. Cut with a regular fit and classic button-down collar, it transitions seamlessly from casual weekends to polished workdays. The fabric strikes a balance between comfort and structure...Buy from Store 0 0 -
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$79.99AKA A-Mark TeeThe A-Mark Tee is a nod to authenticity and pride in Tāmaki Makaurau. Built on a classic silhouette, this mid-weight dry cotton t-shirt offers everyday comfort with a timeless crewneck cut.On the front, the chest carries the iconic A-Mark — a sharp, minimal emblem that speaks to Auckland’s iden...Buy from Store 0 0 -
$79Coromandel Tours Classic Tee - WhiteThe Coromandel Coastline Tours tee pays homage to the local legends of the knee deep, tracking the region’s finest shark viewing hot spots - from Bronze Whalers to Great Whites. Available in an Coromandel estuary or surf break near you.The fit is similar to our Heavy Tee, but the lighter fabric gi...Buy from Store 0 0 -
$149.99AKA Throwback JerseyA nod to the past, built for now.The Throwback Jersey takes cues from classic sportswear, reimagined through the lens of modern Auckland street culture.Crafted from textured sports mesh, it features ribbed collars and sleeves, split side hems, and shoulder seam piping - subtle details that elevate a...Buy from Store 0 0 -
$249AKA A-Mark Stadium JacketA nod to the past, built for now.The A-Mark Stadium Jacket takes cues from classic sportswear, reimagined through the lens of modern Auckland street culture.An oversized chanelle A-Mark sits at the chest, while a bold 09 back print marks our city with pride. Finished with custom AKA labelling, this...Buy from Store 0 0 -
$89Heavy Tee - Washed NavyA laid-back essential with a lived-in feel from day one.Crafted from 240gsm cotton, it’s slightly lighter than our Heavy Tee but still substantial. The garment dye process gives it a soft finish and rich, washed colour that gets better with every wear. Designed with a relaxed fit, side splits, and...Buy from Store 0 0 -
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$85Abacus Beach Towel Oyster/KumaraRelax by the water’s edge with the Abacus beach towel.The geometric design draws inspiration from the traditional abacus counting frame. Its clean lines and shapes are complemented by a muted three-tone palette, evoking a refined yet retro aesthetic.Perfect for sun-soaked days, the generously size...Buy from Store 0 0 -
$79Waiheke Slopes Classic Tee - WhiteIt’s always snowing on Waiheke. New Zealand’s premier white-capped slopes promise an alpine escape like no other. Trade your ski poles for a stemmed glass and settle into après at its finest, unmatched anywhere in the southern hemisphere. Fine vintages, endless powder (grapes), and the most sce...Buy from Store 0 0 -
$79Kids Swim Short - A-Stripe OliveAvailable on pre-order only - Releasing December 1stMeet your new summer staple: the Asuwere Seersucker Swim Shorts.We've spent some serious time perfecting these, and now they're ready to make every day by the water a good one. Crafted from seersucker with just the right amount of stretch, these sh...Buy from Store 0 0 -
$59Classic Tee - WhiteAvailable on pre-order only - Releasing December 1stYour everyday go-to. Made from 200gsm midweight cotton with a regular fit and just the right length. Finished with a ribbed neckline for structure - it’s the perfect tee for year-round wear.Elijah wears size Medium.- 100% Cotton- Pre-washed- Boun...Buy from Store 0 0
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