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Built to honour your story, your strength, and the legacy you’re creating. Premium NZ streetwear honouring every father’s journey. Simple, meaningful apparel built for dads who show up every day. Launch collection available now
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  • Simple Tee
    $59 +
    Simple Tee
    The role of a lifetime.The SIMPLE TEE is a tribute to the fathers who show up, lead well, and wear the title with pride.Cut in a relaxed fit and crafted from 230gsm 100% cotton, it features a minimalist FATHR chest print and a clean, premium finish. Timeless by design. Built for everyday wear.No tre...
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  • Script Hoodie
    $99 +
    Script Hoodie
    Grounded in purpose. Simple in design.The Script Hoodie is where simplicity meets significance. A clean, minimal piece that speaks volumes without saying much. Crafted from heavyweight 360gsm brushed fleece, it delivers warmth, durability, and a premium feel that’s comfortable through every season...
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  • Banner Hoodie
    $99 +
    Banner Hoodie
    The hoodie built for every season of dad life.The Banner Hoodie is the statement piece of the collection. Built to carry the weight of your journey across your chest with pride. Crafted from heavyweight 360gsm brushed fleece, it delivers warmth, durability, and a premium streetwear feel that’s mad...
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  • FATHR.HOOD Tee
    $59 +
    FATHR.HOOD Tee
    FATHR.HOOD TEEPride in the name. Strength in the story.The a relaxed-fit staple built to celebrate every chapter of the fatherhood journey. The calm, the chaos, and everything in between. Crafted from 230gsm 100% premium cotton, it’s substantial yet breathable, making it a true year-round essentia...
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