Vietnam Coffee Exotic Selection - Madam Hướng Liberica 200-hours Anaerobic Natural Fermentation
Vietnam Madame HướngLiberica – Southeast Asia’s Award-Winning Rare Coffee
If you’re chasing something truly different—coffee that defies expectations and comes with a story worth savouring—meet Madame Hướng Liberica. This is not your everyday cup; it’s one of the rarest specialty Liberica coffees in the world, and it’s just earned recognition on the regional stage.
We Taste Ripen Jackfruit - Multi-floral Honey - Wood-fired Sugarcane
We Feel Full body - Creamy & Supple - Complex and lingering Umami
Suitable for
Filter - Espresso
Farmers: Tran Mai Hướng, An Viet Farm Region: Khe Sanh, Quang Tri, Central Vietnam
Altitude: 400~800masl
Harvest: December to March
Varieties: Liberica (Vietnamese Exelsa)
Processed: 200 hours Anaerobic Fermentation
A Rare Variety with a Resurgent Legacy
Liberica (also known locally as cà phê mít for its jackfruit-like leaves) is an underappreciated coffee species that was historically overlooked due to its low yield and challenging cultivation. Yet, as dry climates and shifting growing conditions push the coffee world to explore resilient alternatives, Liberica’s distinct character is experiencing a revival among specialty roasters across Southeast Asia.
In Vietnam, farms like those around Hướng Phùng in Quảng Trị Province have nurtured Liberica trees for generations. Until recently, Liberica was largely relegated to blended or commercial uses, but innovators like Madame Huong are changing that narrative by elevating this varietal to specialty status through careful farming and progressive processing.
Award-Winning Coffee from SEA Green
In 2024, Madame Hướng Liberica made waves by earning top honours at the Southeast Asia Green Coffee Competition—a respected regional event spotlighting exceptional coffees from across Southeast Asia. This award isn’t just a trophy; it’s a sign that Vietnamese Liberica can hold its own in quality and character against more traditional offerings from the region.
This recognition marks a meaningful step forward for Liberica as a serious specialty coffee contender—proof that persistence, terroir, and thoughtful processing can unlock something extraordinary from an often overlooked species.
Behind the Cup
What makes this coffee special? It starts with hand-picked cherries from mature Liberica trees in Hướng Phùng’s tropical climate. These beans undergo a 200-hour anaerobic fermentation, a deep, controlled process that encourages bold flavour development while preserving sweetness and complexity.
After fermentation, the beans are dried carefully to lock in nuance and balance. Unlike typical Robusta or Arabica lots from Vietnam, Liberica’s large cherries and unique bean structure require thoughtful handling, making every step from harvest to roast essential to its personality.
In The Cup
Madame Huong Liberica is unlike either Arabica or Robusta: think rich umami sweetness, sugarcane notes, and honeyed depth that linger. Some roasters describe similar Liberica lots with tasting highlights like mía lau (sugarcane) and rich molasses, while others find floral or fruity undertones that surprise even seasoned drinkers.
This is a coffee that rewards curiosity—a cup that’s bold yet nuanced, familiar yet entirely its own.
Why We Love It at Society
At Society Coffee Roasters, we’re fascinated by coffees that challenge preconceptions. Madame Huong Liberica is one of those coffees: a rare species crafted through deliberate care, regional knowledge, and a willingness to experiment. Its success in a competitive regional arena like SEA Green validates the potential of Liberica—not just as a novelty, but as an expressive specialty coffee in its own right.
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If you’re chasing something truly different—coffee that defies expectations and comes with a story worth savouring—meet Madame Hướng Liberica. This is not your everyday cup; it’s one of the rarest specialty Liberica coffees in the world, and it’s just earned recognition on the regional stage.
We Taste Ripen Jackfruit - Multi-floral Honey - Wood-fired Sugarcane
We Feel Full body - Creamy & Supple - Complex and lingering Umami
Suitable for
Filter - Espresso
Farmers: Tran Mai Hướng, An Viet Farm Region: Khe Sanh, Quang Tri, Central Vietnam
Altitude: 400~800masl
Harvest: December to March
Varieties: Liberica (Vietnamese Exelsa)
Processed: 200 hours Anaerobic Fermentation
A Rare Variety with a Resurgent Legacy
Liberica (also known locally as cà phê mít for its jackfruit-like leaves) is an underappreciated coffee species that was historically overlooked due to its low yield and challenging cultivation. Yet, as dry climates and shifting growing conditions push the coffee world to explore resilient alternatives, Liberica’s distinct character is experiencing a revival among specialty roasters across Southeast Asia.
In Vietnam, farms like those around Hướng Phùng in Quảng Trị Province have nurtured Liberica trees for generations. Until recently, Liberica was largely relegated to blended or commercial uses, but innovators like Madame Huong are changing that narrative by elevating this varietal to specialty status through careful farming and progressive processing.
Award-Winning Coffee from SEA Green
In 2024, Madame Hướng Liberica made waves by earning top honours at the Southeast Asia Green Coffee Competition—a respected regional event spotlighting exceptional coffees from across Southeast Asia. This award isn’t just a trophy; it’s a sign that Vietnamese Liberica can hold its own in quality and character against more traditional offerings from the region.
This recognition marks a meaningful step forward for Liberica as a serious specialty coffee contender—proof that persistence, terroir, and thoughtful processing can unlock something extraordinary from an often overlooked species.
Behind the Cup
What makes this coffee special? It starts with hand-picked cherries from mature Liberica trees in Hướng Phùng’s tropical climate. These beans undergo a 200-hour anaerobic fermentation, a deep, controlled process that encourages bold flavour development while preserving sweetness and complexity.
After fermentation, the beans are dried carefully to lock in nuance and balance. Unlike typical Robusta or Arabica lots from Vietnam, Liberica’s large cherries and unique bean structure require thoughtful handling, making every step from harvest to roast essential to its personality.
In The Cup
Madame Huong Liberica is unlike either Arabica or Robusta: think rich umami sweetness, sugarcane notes, and honeyed depth that linger. Some roasters describe similar Liberica lots with tasting highlights like mía lau (sugarcane) and rich molasses, while others find floral or fruity undertones that surprise even seasoned drinkers.
This is a coffee that rewards curiosity—a cup that’s bold yet nuanced, familiar yet entirely its own.
Why We Love It at Society
At Society Coffee Roasters, we’re fascinated by coffees that challenge preconceptions. Madame Huong Liberica is one of those coffees: a rare species crafted through deliberate care, regional knowledge, and a willingness to experiment. Its success in a competitive regional arena like SEA Green validates the potential of Liberica—not just as a novelty, but as an expressive specialty coffee in its own right.
BREWING METHOD In Out Extract Espresso 16g - 17g 28g - 30g 22 - 25 sec Filter 16g - 17g 280g - 300g 2:30 - 2:45 min
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